HEINEKEN USA and AriZona Bring Splash of Real Fruit To Hard Seltzer

HEINEKEN USA and Hornell Brewing Company, an affiliated entity of AriZona Beverages, announced they are bringing AriZona SunRise Hard Seltzer to the U.S. market. A refreshing take on a hard seltzer made with a splash of real fruit, AriZona SunRise Hard Seltzer comes in four flavors and will be available in both 12-pack (variety) and single serve cans.

“As both family-owned companies and brand building powerhouses, there are many synergies between HEINEKEN USA and AriZona, making this a winning partnership to bring our unique seltzer proposition to the market,” said Don Vultaggio, Chairman AriZona Beverage Company.AriZona SunRise Hard Seltzer

“AriZona is an iconic player in the beverage industry, famous for bringing delicious and all-natural non-alcoholic products to diverse consumers across the United States and worldwide. HEINEKEN USA brings strong relationships with the distributor and retailer network and extensive manufacturing and brand building expertise in alcohol. Together, we teamed up to both do what we do best. We intend to broaden the appeal of hard seltzer by bringing more people to the party.”

“We’re excited to be working with AriZona to introduce the next evolution of hard seltzer. Most of the current hard seltzers on the market are clear, with similar flavor profiles, so we jointly saw an opportunity to add a splash of fruit to the category as we know consumers are looking for real ingredients and great taste, and retailers are looking for new ways to maximize sales and profits,” said Jonnie Cahill, SVP & Chief Marketing Officer, HEINEKEN USA.

“We also believe AriZona SunRise Hard Seltzer is about broadening the appeal of seltzer. The current hard seltzers on the market have similar positioning and we wanted to offer a range of tastes to appeal to a wide array of people. We are looking forward to bringing the fun of AriZona to the table. AriZona Sunrise Hard Seltzer brings everyone (21+) to the party with a product that puts great taste at the center and brings incremental business to retailers.”AriZona SunRise Hard Seltzer

Launching in Q1 2021 nationwide, AriZona SunRise Hard Seltzer will be available in four AriZona juice flavors, including Mucho Mango, Cherry Punch, Lemon and Grapefruit. It will be available in a variety pack (Mucho Mango, Cherry Punch, Lemon, Grapefruit) and 19.2oz. single serve cans (Mucho Mango, Cherry Punch). AriZona SunRise Hard Seltzer contains 100 calories per 11.5oz can and has an ABV of 4.6%. It is gluten free and low in carbs (2-4g/can).

AriZona SunRise Hard Seltzer is perfect for any occasion when consumers are looking for a great tasting and refreshing hard seltzer option. The innovative twist combines the high name recognition of AriZona with the distribution strength of HEINEKEN USA to provide retailers with a new and compelling addition to keep shoppers engaged in the popular hard seltzer category.