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Heineken 0.0 Says Now You Can Celebrate Dry January With A...

Resolutions that begin with Dry January are often void of beer drinking occasions. Not in 2021. By tapping into the increasingly popular observance, Heineken®...

Heineken Teams Up with Tastemade to Share Festive Ideas to Make...

This holiday season, Heineken is helping people celebrate in creative ways, in partnership with Tastemade and Pinterest. Modern media company, Tastemade, will create six...

HEINEKEN USA and AriZona Bring Splash of Real Fruit To Hard...

HEINEKEN USA and Hornell Brewing Company, an affiliated entity of AriZona Beverages, announced they are bringing AriZona SunRise Hard Seltzer to the U.S....

This Holiday Heineken Says You’re One in a Billion Now Win...

For the upcoming holiday season Heineken®, the leading high-end beer import, has created ‘unlimited’ different bottles each with a unique number and design. Using...

Dos Equis To Launch New Look with Stand-Out Packaging This Fall

Dos Equis® has been celebrating the arrival of the new and unknown since it was first named in 1897 to herald the advent of...

Heineken Encourages Beer Drinks to Enjoy Dry January With a Cold...

New Year’s resolutions that begin with Dry January are often void of beer drinking occasions. Not this year. In an on-premise January promotion, Heineken®...

Strongbow Original Dry Now Available On-Premise in 50L Steel Kegs

When Strongbow® Hard Ciders, the #1 global cider brand, re-introduced Original Dry last summer, the brand answered the call from consumers for the crisp,...

Heineken 0.0 Signals Support For First Responders in October

In the run up to First Responders Day on October 28, Heineken® will donate $1 for every Heineken® 0.0 6-pack purchased at retail, or...

HEINEKEN Worldwide Partnership with Formula E Championship Comes to New York...

HEINEKEN and Formula E have teamed up for Heineken® to be an official partner of the ABB FIA Formula E Championship. The five-year partnership...

Brewing Innovation

As craft beer continues to disrupt the industry, established brands and new players are inventing fresh ways to delight customers. From cascara to cannabis,...