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HEINEKEN Worldwide Partnership with Formula E Championship Comes to New York...

HEINEKEN and Formula E have teamed up for Heineken® to be an official partner of the ABB FIA Formula E Championship. The five-year partnership...

Brewing Innovation

As craft beer continues to disrupt the industry, established brands and new players are inventing fresh ways to delight customers. From cascara to cannabis,...

Dos Equis Official Beer Sponsor of College Football Playoffs

Dos Equis® returns this college football season to up the ante as the Official Beer Sponsor of the College Football Playoff. With an exciting...

Tecate Puts Food First This Summer with Beer Right Along With...

Tecate® is welcoming summer with Carne Asada and Summer BBQ when the “Food First” beer drinking occasion brings consumers together for outdoor grilling and...

Tecate Invites Beer Drinkers To Go Retro

To commemorate more than 75 years in market, Tecate is bringing back one of its original can packages, encouraging millennial beer drinkers and longtime...

Grab Cinco by the Cervezas This Cinco De Mayo

Combining two powerhouse Mexican Import brands in one festive promotion, HEINEKEN USA’s Dos Equis® and Tecate® are supporting the idea that Cinco is more...

Strongbow 100 CAL Slim Cans Named 2019 Product of the Year

The 2019 Consumer Survey of Product Innovation has voted Strongbow® 100 Cal Slim Cans Product of the Year in the Alcoholic Beverage category, in...

Newcastle Brown Ale is Reborn Through Partnership with Lagunitas Brewing Company

Heineken USA is proud to announce the March 2019 relaunch of Newcastle Brown Ale brewed by Lagunitas Brewing Company, a new brew that celebrates...

Heineken® Takes A Fresh Look At Its Long Association With Soccer

Heineken® strengthens its longstanding support of the beautiful game by maintaining its partnership with the UEFA Champions League (UCL) and Major League Soccer (MLS),...

Strongbow Debuts New 100-Cal Slim Cans

Strongbow® Hard Ciders, the #1 global cider brand, announces the January 2019 debut of 100 Cal Slim Cans, a 12-can variety pack with three...