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Dos Equis To Launch New Look with Stand-Out Packaging This Fall

Dos Equis® has been celebrating the arrival of the new and unknown since it was first named in 1897 to herald the advent of...

Heineken Encourages Beer Drinks to Enjoy Dry January With a Cold...

New Year’s resolutions that begin with Dry January are often void of beer drinking occasions. Not this year. In an on-premise January promotion, Heineken®...

Strongbow Original Dry Now Available On-Premise in 50L Steel Kegs

When Strongbow® Hard Ciders, the #1 global cider brand, re-introduced Original Dry last summer, the brand answered the call from consumers for the crisp,...

Heineken 0.0 Signals Support For First Responders in October

In the run up to First Responders Day on October 28, Heineken® will donate $1 for every Heineken® 0.0 6-pack purchased at retail, or...

HEINEKEN Worldwide Partnership with Formula E Championship Comes to New York...

HEINEKEN and Formula E have teamed up for Heineken® to be an official partner of the ABB FIA Formula E Championship. The five-year partnership...

Brewing Innovation

As craft beer continues to disrupt the industry, established brands and new players are inventing fresh ways to delight customers. From cascara to cannabis,...

Dos Equis Official Beer Sponsor of College Football Playoffs

Dos Equis® returns this college football season to up the ante as the Official Beer Sponsor of the College Football Playoff. With an exciting...

Tecate Puts Food First This Summer with Beer Right Along With...

Tecate® is welcoming summer with Carne Asada and Summer BBQ when the “Food First” beer drinking occasion brings consumers together for outdoor grilling and...

Tecate Invites Beer Drinkers To Go Retro

To commemorate more than 75 years in market, Tecate is bringing back one of its original can packages, encouraging millennial beer drinkers and longtime...

Grab Cinco by the Cervezas This Cinco De Mayo

Combining two powerhouse Mexican Import brands in one festive promotion, HEINEKEN USA’s Dos Equis® and Tecate® are supporting the idea that Cinco is more...