Dos Equis® is proud to be part of Autumn celebrations this year by inviting consumers to add Dos to their Halloween and Dia de los Muertos traditions.
Dos Equis® continues to own these beer drinking occasions by ensuring Dos is shared during traditional celebrations with family and friends. Beginning October 1 and running through October 31 and November 2 respectively, Dos Equis® is the perfect treat to make spooky and spirited Autumn beer drinking occasions a success.
“Imports have grown in dollar sales by +6.3% in the month of October[1], and Dos Equis® continues to outperform competitive Mexican Import brands in purchase frequency and buy rate, with Dos Equis® shoppers spending more dollars than the competitive set1,” says Edith Llerena, Senior Brand Manager. “Both Halloween and Dia de los Muertos have significant meaning to our Dos Equis® consumers, and we want to create a tradition that never dies,” continues Llerena. “Whether it be during the spooky times, or during cherished times of remembrance with family and friends, we want Dos Equis® to be present for our consumers during their favorite traditions.”
Eye-popping POS in the English and Spanish language include 3-sided display toppers, standees, 2-sided tuck cards, cooler decals, tap handle toppers, pennant streamers, posters, and table tents. Program and brand awareness will be driven through e-commerce platforms to drive incremental sales and profits for retailers.
