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Malibu Extends Canned Cocktail Craze into Fall with NEW Malibu Cocktails...

Malibu is bringing fans 21+ their favorite tropical recipes in convenient ready-to-drink form. The brand known and loved as a flavor-forward spirit enjoyed in cocktails,...

The Rise of RTDs: BeTini Spirits’ New Size Targets the On-Premise

By Ashley Bray Don't miss the other articles in our series on The Rise of RTDs: Coit Spirits Aims for a True Cocktail in a...

Drink Ramona Expands Portfolio with the Dry Amarino Spritz

Jordan Salcito, founder and CEO of the innovative beverage company, Drink RAMONA, is excited to announce the forthcoming launch of Drink RAMONA’s newest flavor,...

The Rise of RTDs: On-Premise Growth Drivers

According to Brigid McCabe, Director of Growth Marketing at beverage alcohol importer and distributor MHW Ltd., off-premise trends developed during the pandemic are now...

The Rise of RTDs: Coit Spirits Aims for a True Cocktail...

By Ashley Bray Welcome to the first installment in our series on the rapidly growing ready-to-drink (RTD) market. RTDs include packaged beverages—in our industry’s case...

New Behavioral Research Study Gives Insight Into Hard Seltzer’s Future

A new study of U.S. hard seltzer drinkers revealed growth opportunities still remain for the alcoholic beverage industry’s trendiest category. Veylinx, a consumer insights...

Lyre’s Non-Alcoholic Spirits Expands Ready-To-Drink Line

Projected by the IWSR to overtake wine as the second largest alcohol category in the United States, the ready-to-drink (RTD) sector has seen rapid...

Canteen Spirits to Launch Line of Three New Refreshing Gin Spritz...

Ready-to-drink cocktail company CANTEEN Spirits announced that it is launching the newest innovation in its growing portfolio, CANTEEN Gin Spritz. CANTEEN Spirits brands include...

Aperol Releases New Ready To Enjoy Offering

Italy’s iconic orange bittersweet aperitif, Aperol, will be launching an all-new, limited-release of the Aperol Spritz Ready to Enjoy pre-mixed cocktail this summer in...

Drifter Craft Cocktails Are Now Available

Debuting this month, Drifter Craft Cocktails is a new canned cocktail collection that offers the opportunity to discover global spirits and tells the story...