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New Belgium Enters the Hard Seltzer Market With Fruit Smash

Fruit Smash Hard Seltzer is a ridiculously refreshing seltzer made with real fruit juice, which means real color and bold fruit flavor, while still...

New Holland Launches Watermelon Spritz

New Holland Brewing is ignoring Punxsutawney Phil’s disheartening winter prediction for 2021 and announces an exciting and refreshing new style of craft beverage, Watermelon...

Gordon Ramsay Launches Line of Hard Seltzers

Award-winning chef and television personality, Gordon Ramsay announced the upcoming launch of Hell’s Seltzer, his first line of hard seltzers hitting shelves early 2021....

HEINEKEN USA and AriZona Bring Splash of Real Fruit To Hard...

HEINEKEN USA and Hornell Brewing Company, an affiliated entity of AriZona Beverages, announced they are bringing AriZona SunRise Hard Seltzer to the U.S....

Let’s Talk RTDs

Ready-to-drink (RTD) alcoholic beverages are booming. Typically available in cans, RTD products include spiked seltzers, wines, hard coffee beverages, and more. According to a recent...