Just in time for the summer season, New Jersey-based Royal Wine Corp. announces the release of one of its most popular Moscatos in a new format – Bartenura Moscato in new 250 mL blue cans! The new cans will come in 4-packs of 8.5 ounces or about 1.7 glasses of wine. They offer a convenient option for consumers to enjoy the best-selling Moscato when they may not want to open a full bottle, or to where glass may be an issue – pools, beaches, picnics.
“Aside from the convenience factor, Bartenura is the perfect summer drink – delightfully refreshing, sweet but not too sweet, slightly effervescent and with a lower alcohol content then typical wine (5% ACV versus 11%-13%).”, says wine expert Gabriel Geller, Director of PR and Manager of Wine Education Royal Wine Corp. “We’re finding more consumers want to enjoy a more mellow experience when they drink, and Bartenura’s lower alcohol content provides just that.” Mr. Geller added, “We’ve been looking at alternate sizes and formats for alcohol packaging. We’ve been working very closely with the winery and packaging facility to make sure the cans maintain the signature aroma, flavor and bubble that’s made Bartenura Moscato such a success. Consumers looking for the experience and outstanding value they’ve come to expect from Bartenura’s iconic blue bottle will not be disappointed!”
Bartenura was one of the first premium Moscatos available in the U.S. and has seen growth every year since it was introduced in the mid-1980s. Today it is on track to sell approximately 750,000 cases this year, making it the best-selling imported Italian Moscato in the U.S.
Bartenura cans will be rolling out nationwide with an SRP of $15/4pack.