Shaking up the ready to drink (RTD) category, Kahlúa’s latest launch, Kahlúa Nitro Cold Brew, brings the fun everywhere by giving coffee lovers a ticket to coffee cocktails without the need to compromise on time or taste.
Satisfying the increasing demand for coffee and spirits-based RTD offerings, Nitro Cold Brew is a coffee cocktail made with rum, coffee liqueur and 100% Arabica cold brew coffee, steeped for at least 18 hours. Complementing Kahlúa’s Espresso Martini RTD, this new addition is just 80 calories.
Specially designed with a nitro widget, the perfect coffee cocktail can now be poured in under three seconds. With over half (56%) of Americans drinking more coffee than they used to, it’s unsurprising that interest in coffee cocktails, such as the popular espresso martini, is expanding.
In tandem, the spirits-based RTD market is also experiencing rapid growth, driven by millennial-aged consumers looking for convenient products to fit their busy lifestyles2. Expanding 78% YOY, the category is now worth $315M in the U.S. alone3. Kahlúa hopes to tap into the growth of these markets with the launch of Nitro Cold Brew this summer. The high-quality, on-the-go coffee cocktail is the ideal choice for the sun-worshiper, the pro-BBQer or the after-hours coffee sipper.
Troy Gorczyca, U.S. Brand Director at Kahlúa comments on the launch: “The data shows
that the popularity of RTDs is continuing to grow rapidly and as coffee cocktail culture
progresses into the RTD category, Kahlúa Nitro Cold Brew is the perfect marriage.
Tapping into the desire for convenience without compromise – it’s the best of both worlds.”
Kahlúa Nitro Cold Brew is 4.5% ABV and best served chilled. It is now available nationwide.
For more information, visit the website kahlua.com/us/products/nitro-cold-brew.
1 Kahlua, Coffee First research, 2019.
2 FoodBev, 2019
3 Nielsen XOAC + LP Total US XAOC + LP L52wks ending 05/02/20. Grossed up to represent total universe (35%)