The National Restaurant Association Show, the premier event to learn about foodservice technology innovations, unique ingredients, and emerging trends in the foodservice industry, announced that the 2021 Show will feature two workshops to address the most important issues impacting the industry today. These workshops will focus on new revenue opportunities and restaurant technology and will offer insights, strategies, and resources that operators can implement in their own businesses. The 2021 Show will run May 22-25 at McCormick Place in Chicago.
“These new, collaborative workshops give attendees more opportunities to delve into trending industry topics while engaging with experts and their peers,” said Lisa Malikow, Vice President of Event Operations and Programming at Winsight Exhibitions. “This year, we are focusing on two topics that address challenges brought on by COVID—new revenue opportunities and restaurant technology—that are designed to help restaurant operators feel inspired and grow their businesses.”
Led by industry experts and fellow operators who have successfully navigated these critical topics, these interactive, experiential workshops will take place Saturday, Sunday, and Monday before the Show opens for the day.
Workshop #1: The Rise of New Revenue Opportunities
Over the last year the foodservice industry has evolved faster than ever before. Despite significant hardships, businesses have found creative solutions because of steadfast resiliency and accelerated innovation. Workshop attendees will explore new consumer groups ripe for engagement, learn the latest strategies in alcohol to-go as an added revenue opportunity, and consider other ways to grow business through virtual brands. The daily workshop topics include:
- Saturday, May 22: New Consumer Groups
- Sunday, May 23: Innovations in Alcohol To-Go
- Monday, May 24: Virtual Brands – Realities and Successes
Workshop #2: Navigating the Restaurant Technology Landscape
Technology in the foodservice industry is more vital today than ever before. It has been a lifeline for operators to connect with consumers in an ever-changing world and will continue to play a crucial role in sustaining and growing business. With this workshop, attendees will gain insights and strategies to prioritize technology needs, integrate systems, and train staff to maximize performance and grow profit. The daily workshop topics include:
- Saturday, May 22: Prioritizing Your Technology Needs
- Sunday, May 23: Technology Integration – Best Practices and Pitfalls
- Monday, May 24: Training with Purpose
Attendees will have the opportunity to select and register for one, two, or three days of workshops for an additional fee when they login to Show registration. For more information and to register, visit The Workshops page. Find the full list of educational opportunities at the 2021 Show here.
As the global restaurant and hospitality industry’s premier trade show, the National Restaurant Association Show is the place to explore everything that’s happening in the hospitality industry, from the latest food and beverage trends to emerging technology. It’s all here! For more information and to register, visit nationalrestaurantshow.com/registration and connect with the Show online on Twitter, Facebook, Instagram, and LinkedIn.
