Misunderstood Whiskey Becomes First Domestic Brand to Join Sazerac’s 375 Park Avenue Spirits

Misunderstood Whiskey Sazerac Company375 Park Avenue Spirits, a division of the Sazerac Company, is pleased to announce its national partnership with Misunderstood Whiskey as they expand distribution across the U.S. beginning October 1st, 2020. The partnership comes on the heels of Misunderstood Whiskey’s success in its hometown market and growing national demand for its Ginger Spiced Whiskey. Under this agreement, 375 Park Avenue Spirits and Sazerac Company’s Bond and Royal craft division will assume responsibility for all sales, distribution, and will support the brand’s marketing efforts. This partnership marks the next phase of growth for Misunderstood Whiskey and adds another innovative brand to 375 Park Avenue Spirits as they strategically scale their portfolio of premium spirits.

“Misunderstood is a brand that’s in the early stages of its life cycle and that youthful exuberance permeates from the brand and is central to what creates such a loyal base of consumer evangelists. The success that Chris and JD have been able to achieve in that brief window is a testament to the strength of the brand and the stewardship they’ve provided,” said Jason Schladenhauffen, president and CEO of 375 Park Avenue Spirits. “The meteoric rise of the category is well documented and we feel strongly that this brand is ripe to become one of the next rising stars.”

Misunderstood Whiskey started as a kitchen recipe by childhood friends, JD Recobs and Chris Buglisi. The duo quickly realized how unique their product was as it drew growing attention from a widely diverse audience, many of whom were newly converted whiskey drinkers after trying their Ginger Spiced Whiskey. Misunderstood is an American whiskey blended with all natural ginger for a mellow finish while maintaining the integrity of the whiskey. In addition to being enjoyed neat or on the rocks, Misunderstood Whiskey’s early success can be attributed to its versatility in premium cocktails and regard as a fun tool for bartenders.

“We’re extremely humbled to join Sazerac’s 375 Park Avenue Spirits Portfolio,” said JD Recobs, Co-Founder of Misunderstood Whiskey. “We couldn’t have asked for a better group of people to work with and are confident that 375 Park Avenue Spirits and Bond & Royal will play a major role in the continued success of Misunderstood. We’re thrilled to take our brand to the next level and share Misunderstood with the rest of the Nation. It’s going to be a lot of fun!”

“We’re excited to have partners who understand and align with our company’s vision to create the whiskey for everyone,” added Chris Buglisi, Co-Founder of Misunderstood Whiskey. “With 375 Park Avenue Spirits and Sazerac’s infrastructure behind Misunderstood, we can focus on product innovation, brand strategy, and connecting more with our amazing customers who are the backbone of the brand.”