With thousands of hospitality workers across the country currently facing unprecedented challenges due to COVID-19, Diageo North America is introducing the #TipsFromHome social program as an ongoing commitment to our friends in the hospitality industry by helping them get back to work at-home. An initial $500,000 pledge is being committed to kick off the movement, and Diageo North America and its brands will donate up to $500,000 more ($1 million in total donations) through the duration of the program. This pledge is on top of more than $2 million Diageo North America and its brands have donated to-date to North America organizations serving the hospitality industry, such as the USBG Foundation COVID-19 Relief Campaign of the Bartender Emergency Assistance Program. Diageo and its brands hope adults of legal age can join in raising a glass and a tip in honor of your local bartender that you miss seeing behind your favorite neighborhood bar.
#TipsFromHome will be powered by Diageo’s portfolio of brands and will serve as a social media-based destination for engaging at-home content that also provides the ability to tip those in the bar and restaurant community who are in need across a selection of national and local charities. The program will come to life through a range of virtual experiences such as kicking off with a series of Bulleit Bourbon cocktail recipe demos with bartenders from across the country featuring their creative spin on drinks crafted from pantry staples. There will also be a weekly “Cocktails De La Casa” segment featured on ABC’s Jimmy Kimmel Live, which airs weeknights 11:35 pm EDT / 10:35pm CT. During #TipsFromHome experiences, Diageo will donate $1 up to $1 million, to the USBG every time someone shares a cocktail image using #TipsFromHome and #DiageoDonation.
“Hospitality workers have taken care of us for generations. They invite us through their doors, pour us drinks and help millions of people feel welcome on a daily basis. But now, it’s our turn to help them,” saidEd Pilkington, Chief Marketing and Innovation Officer, Diageo North America. “With #TipsFromHome, we are proud to give them an outlet to help continue practicing their craft, while also providing them with the economic support that they need during this time. Together let’s come together to serve those who have always been there to serve us.”
To learn more about when #TipsFromHome activations are happening, follow participating brands on social media – Bulleit Bourbon, Tequila Don Julio, Johnnie Walker, Tanqueray Gin, Ketel One Vodka, Ketel One Botanicals, Buchanan’s Whisky, Smirnoff, Baileys Original Irish Cream, Seagram’s 7, Captain Morgan, George Dickel Tennessee Whiskey and Seedlip Distilled Non Alcoholic Spirits and visit https://givz.com/tipsfromhome powered by Givz. Givz is an online platform whose mission is to connect people who care with charities in need. Donations updates, participating charities and program details can be found on the Givz platform and will serve as a hub for charitable #TipsFromHome giving.
“The USBG Bartender Emergency Assistance Program is a vital source of emergency relief that has supported bar industry workers in times of crisis since its founding in 2015, including during natural disasters such as Hurricane Harvey, the California Wildfires, and now the current global pandemic, which sees nearly 700,000 U.S. bartenders without work,” said Kim Haasarud USBG Vice President and USBG Foundation Board Member. “We are so proud to see this industry rally together to take care of its own, yet the need is far reaching and there is much more to do. Programs like Diageo’s #TipsFromHome will continue to help bartenders care for themselves and their families despite the many lost shifts during this time.”
Please visit www.Diageo.com to learn more about ongoing relief efforts, both here in North America and globally.