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New Limited Edition Baileys Flavor Baileys S’mores

S’mores galore! Move over pumpkin spice, s’mores is set to be the latest fall flavor trend as temperatures cool off and the cozy vibes...

George Dickel Expands Bottled in Bond Whisky Series with New Offering

In May 2020, renowned Cascade Hollow Distilling Co. released its second George Dickel Bottled in Bond offering, an 11 year old vintage from Fall...

The 2022 US Bartender of the Year is Named!

After two exhilarating days with 15 of the top U.S. bartenders competing in four individual challenges, USBG and Diageo have announced Jessi Pollak as...

Top 15 to Compete for the Title of 2022 U.S. Bartender...

For the tenth year, the United States Bartenders' Guild (USBG) Presents World Class sponsored by Diageo will test the skill and talent of the...

Pronghorn and Distilled Spirits Council Partner to Drive Equal Representation for...

Pronghorn and the Distilled Spirits Council of the United States (DISCUS) announced a partnership that will increase hiring from within the Black community among...

Diageo Plans to Build Carbon Neutral Crown Royal Distillery in Canada

Global beverage alcohol leader Diageo announced plans for a new CAD$245 million distillery to support momentum and growth ambitions for its Crown Royal Canadian...

Diageo Opens Its First Carbon Neutral Whiskey Distillery in North America

Global beverage leader Diageo has opened its first carbon neutral distillery in Lebanon, Kentucky. The site will support the local community with 30 full-time...

Diageo Launches New Initiative Aiming to Reduce Impaired Driving

Diageo North America launches a new online experience and tool in the United States to change attitudes among 21–35-year-olds around the decision to drive...

Diageo Partners with Dia Simms and Erin Harris to Build Diverse...

Diageo, a global leader in beverage alcohol, announced it has teamed up with industry veterans, Dia Simms and Erin Harris, to build an inclusive...

Diageo Unveils Collaboration Center to Help Bar Industry Address the Challenges...

The North America business of global beverage leader Diageo announced the opening of the Diageo Collaboration Center in Stamford, Connecticut. The Center will serve...