Long known to television audiences for saving bar owners from ruin on seven seasons of Paramount Network’s Bar Rescue, renowned hospitality expert and entrepreneur Jon Taffer is bringing his famed level of standards to his own customers with the opening of the franchise Taffer’s Tavern. The first outpost of the casual-dining brand will open on November 19, 2020 (previews begin October 29) outside of Atlanta in Alpharetta, Georgia, with additional franchise locations coming soon to Boston, Washington, D.C. and other U.S. markets.
Inspired by the quintessential neighborhood pub, a regular gathering place for locals and visitors alike, Taffer’s Tavern is designed with traditional Old World taverns in mind, its ambiance is inviting, warm and comfortable, distinguished by dark woods, soft leathers, copper accents and exceptional food and beverage offerings. With an emphasis on providing the highest quality products and service, the menu highlights include such selections as a 72-Hour Short Rib (slow-braised for 72 hours then topped with rich demi-glace sauce and paired with mac ‘n’ cheese), BLT (Belly, Lettuce, Tomato – slow-cooked pork belly crisped and seasoned with smoked sea salt, topped with lettuce, tomato and zesty tomato aioli) and Tot Roast Fries (an inventive Southern poutine of tater tots topped with slow-cooked shredded beef, mushroom béchamel sauce, and creamy cheese curds).
Taffer’s Tavern boasts a best-in-class beverage program that Taffer crafted with master mixologist Phil Wills of Bar Rescue, featuring a diverse selection of spirits, wines and beers, many of local and regional provenance. Its signature cocktails, employing some of the most advanced mixology techniques, include The Campfire (Taffer’s trademarked Brown Butter Rye Whiskey, bitters and simple syrup is a perfect blend of bold flavors balanced with velvet-like smoothness) and Berry-Impressive (fruit-infused vodka layered with lemon, served bursting with fresh mixed berries in a French Press).
The innovative restaurant concept, developed by Taffer long before the COVID-19 pandemic, features the industry’s highest safety standards for both guests and staff led by the “kitchen of the future” and the latest advancements in food prep/service technology. Always ahead of the industry curve, Taffer established Taffer’s Safe Dining System™ as a signature approach that sets new safety standards for the restaurant industry. Some of these safety and hygiene measures include hand-scanning detection technology to monitor every hand wash for contaminates, advanced glass cleaning technology for all drinkware, and reduced contact through department separation. Other elements include protocols for a no-contact, third-party order pick-up system, eliminating the need for delivery drivers to come inside the restaurant and a unique meal preparation technology where food is minimally touched to prevent cross-contamination.
“Taffer’s Tavern truly reimagines the modern restaurant, with an emphasis on comfort and trust that spans from the ambiance to the food to the peace of mind that patrons will feel from our dedication to people’s safety,” stated Jon Taffer. “American urban sociologist Ray Oldenburg talked about the concept of the coveted ‘third place’ – the first place is home, the second is work, and the third is a gathering place and nexus for human interaction. That third place is Taffer’s Tavern and Alpharetta could not be a better city to open our first franchise location. After spending months there prior to opening, I have found a community that I know will embrace Tavern and the Taffer brand.”
To facilitate growth for the emerging brand, Taffer has partnered with Fransmart, the industry-leading franchise development company behind the explosive growth of brands like Five Guys Burgers and Fries, and QDOBA Mexican Grill. Within months of announcing the concept, Taffer secured three, multi-unit franchisee agreements in the Atlanta, Washington, D.C. and Boston areas.
Taffer is currently seeking experienced franchisees to continue bringing the Taffer’s Tavern concept to the 50 largest media markets throughout North America. For more information about Taffer’s Tavern franchising opportunities, visit www.fransmart.com/tafferstavern.
Taffer’s Tavern will open daily at 11:00 a.m. starting October 29 through November 18 for preview and training in advance of the grand opening on November 19.