Taffer’s Tavern, the innovative restaurant concept created by award-winning hospitality expert and world-renowned business consultant Jon Taffer, signed a lease to open its first franchise location in the nation in downtown Alpharetta, Georgia. Located at 33 South Main Street, Taffer’s Tavern is situated in the Liberty Hall building directly across from City Hall and is anticipated to open by February 2020.
The concept’s Georgia franchise partner, Five Guys Taverns, LLC, comprises a group of highly experienced franchisees and developers – one partner of which is the CEO of Chandlee and Sons Construction, the construction company responsible for designing popular Atlanta dining spots like Big Sky Buckhead and Ladybird Grove & Mess Hall. After signing a multi-unit franchise deal with Taffer’s Tavern earlier this year, Five Guys Taverns, LLC, aims to open four additional units across the state.
“I worked with Jon on a ‘Bar Rescue’ renovation and witnessed firsthand his expertise and heightened understanding when it comes to the restaurant and bar experience,” said Seth Chandlee, CEO of Chandlee and Sons Construction and founding partner of Five Guys Taverns, LLC. “The idea of ‘tavern dining’ is a timeless concept rooted in community, which makes Taffer’s Tavern the perfect addition to Alpharetta’s historical downtown area.”
With a streamlined kitchen design that eliminates the need for costly traditional commercial equipment, Taffer’s Tavern leverages advanced sous vide food preparation methods to deliver interesting, delicious bar fare and a unique array of premium beverage choices. The new Alpharetta restaurant boasts high vaulted ceilings and combines modern architecture with old-world tavern charm, including the main bar, which was built in the 1700s and imported from England.
“The casual dining segment has become stale and predictable in recent years – customers are no longer satisfied with a simple hamburger on a plate,” said Taffer. “Taffer’s Tavern is purposefully designed to disrupt the industry by combining advanced technology solutions with elevated cuisine, effectively delivering a first-rate dining experience for customers while maximizing investment for franchisees. Alpharetta is growing in popularity and rated as one of the best places to live in the country, making it a prime market to establish Taffer’s Tavern and set the stage for future state- and nationwide expansion.”
To facilitate growth for the emerging brand, Taffer has partnered with Fransmart, the industry-leading franchise development company behind the explosive growth of brands like Five Guys Burgers and Fries, and Qdoba Mexican Grill, as the exclusive franchise development partner for Taffer’s Tavern.
Together with Fransmart, Taffer is currently seeking experienced franchisees to continue bringing the Taffer’s Tavern concept to the 50 largest media markets throughout North America.