Penelope Bourbon Announces Rosé Cask Finish

Award-winning bourbon whiskey brand Penelope Bourbon announced the limited release of its newest bourbon, Rosé Cask Finish, one of the first bourbons to be finished in French rosé wine casks. The 94-proof spirit boasts a unique alliance between straight bourbon whiskey and 100% Grenache Rosé, which combine to offer an unforgettable flavor profile with notes of sweet strawberries, candied caramel, and vanilla. The bottle can be served at room temperature like traditional bourbon, though Penelope suggests trying it chilled, as one would a bottle of rosé.

Penelope Bourbon Rosé Cask Finish

Penelope’s Rosé Cask Finish began shipping to U.S. retailers today and will be available in mid-October 2020 at online retailers, including Seelbach’s, Mash&Grape, and Flaviar, and at select liquor stores nationwide (MSRP $65+). The limited-release production run is capped at 2,400 bottles.

“Bourbon is having its moment this year, and to celebrate, we wanted to create something that was completely new to the aisle – something that would pique customer curiosity and allow fans to experience bourbon in an entirely new way,” said Mike Paladini, Penelope Bourbon founder. “We hand-selected French Grenache rosé wine casks from the Southern Rhône because we felt the sweetness of the Grenache really complemented Penelope’s signature four grain blend. The finishing process brings forward a distinct rosé flavor that elevates the tasting notes of our namesake bourbon. This is just the first of many limited-run bourbon releases we’re planning to bring to market.”

Rosé Cask Finish is Penelope’s third expression, joining the brand’s portfolio alongside its 80-proof Penelope Bourbon, and 116-proof Barrel Strength.

This has been an exciting year of growth for Penelope, the brand greatly expanded its distribution and its portfolio of bourbons has accumulated several prestigious accolades. In 2020, its namesake Penelope Bourbon received a Double Gold Medal at the SIP Awards and was awarded the program’s Consumer Choice Award. Penelope’s Barrel Strength expression was awarded Platinum at this year’s SIP Awards and Double Gold at the 2020 San Francisco World Spirits Competition.