Hearts + Tales Beverage Co., a unique company focused on an individualized “hand-crafted” approach to sales and marketing artisanal beverage brands in the U.S., has been appointed the exclusive U.S. importer for Fluère Non-Alcoholic Spirits. A premium spirito non alcolico from The Netherlands, Fluère (pronounced “flu-air-e”) replicates the distilling techniques used for spirits with alcohol such as gin, whisky, rum, tequila and/or mezcal. Each Fluère product is made with the best ingredients and botanicals that issue a complex yet balanced taste and ensure the particular after-bite typical to alcoholic drinks. Fluère is currently sold on Amazon and will be available at select brick and mortar locations in California, Illinois and Massachusetts in time for Dry January.
Based in Sausalito, Calif., Hearts + Tales is a woman-owned and operated start-up focused on brand-building. It is a small company that thinks and acts big. “I’ve been keeping an eye on the sober curious movement for a while now and am excited to introduce Fluère to the United States consumer. It’s certainly challenging without our friends in hospitality to help champion the brand, but we’re striving to create that fan base in advance. Our hope is that people reach for the bottle because it’s beautiful, but the quality and versatility of the liquid for both low and no ABV cocktail applications will create brand loyalty,” says Palmer.
“We are delighted to work with Kate and her team,” says Léon Meijers, Fluère’s founder. “Launching Fluère in these key states in time for Dry January is just the beginning, we already have a dozen more states lined up for the spring. With our marketing support, we are able to leverage Kate’s knowledge to create a solid footprint in the U.S.”
Hearts + Tales works with meaningful brands that have a story to tell such as Blinking Owl Distillery, Grander Rum, Round Turn Distilling/Bimini Gin and newcomers Oyester44 Dutch Maritime Vodka and Australia’s Copper & Grain Distillery. Kate’s background in sales provides expertise in all aspects of selling as well as marketing, importing and distribution. Hearts + Tales gives the best of a brand’s story to the best audience.
Kate started her drinks journey at the storied Cambridge B-Side Lounge before launching the now ubiquitous St-Germain Elderflower Liqueur. Prior to founding Hearts + Tales, she worked to establish Horizon Beverage’s craft division, Origin Beverage, as an industry leader. With inside and outside knowledge of both supplier and wholesaler workings, she can manage new and existing brand’s expectations from import to shelf.