With close ties to the Western sports community, Pendleton® Whisky knows the challenges Western athletes are facing due to recent cancelled events and fewer chances to ride for a paycheck. The “whisky of the Great American West,” teamed up with athletes and personalities from the PBR (Professional Bull Riders), PRCA (Professional Rodeo Cowboys Association) Women’s Professional Rodeo Association (WPRA), and BFO (Bullfighters Only) in an effort to help the athletes impacted during these difficult times and raise money for those who need it most.
The whisky brand, born in the iconic western town of Pendleton, Oregon and named for the revered Pendleton Round-Up, teamed up with Weston Rutkowski, Chase Outlaw, Ivy Conrado, J.B. Mauney, Matt West and Mindy Monjaras to deliver a heart-felt message, encouraging fans to join them in donating to athletes and their families in need. Their message serves as an announcement for Pendleton Whisky’s $100,000 donation to the Western Sports Foundation’s Protect the Ride campaign, established in response to the COVID-19 crisis, which offers direct relief for Western sports athletes facing financial hardships.
Pendleton Whisky invites Western sports fans to join them in honoring the meaning of “True Western Tradition” by visiting PendletonWhisky.com to donate directly to the Protect the Ride campaign or purchase a Pendleton Whisky bandana—all proceeds going directly to the fund.
Pendleton Whisky’s donation is one of many initiatives its parent company, Proximo Spirits, enacted in response to the COVID-19 pandemic across their portfolio of brands, including a $1 million donation split between charity organizations Children of Restaurant Employees (CORE) and World Central Kitchen (WCK).