Tequila Avión Releases New Innovation

Tequila Avión, an award-winning tequila that continues to redefine standards of quality and taste, has unveiled Avión Reserva Cristalino, the latest addition to its exclusive Reserva Range. The newest innovation in the Avión portfolio is a crystal-clear, aged tequila that is a unique blend of the finest 12-month-old añejo and a touch of 3-year-old extra añejo, achieving unparalleled clarity and smoothness.tequila Avión Reserva Cristalino

Distilled from hand-selected agave grown at the highest elevations, Avión Reserva Cristalino is further elevated by a meticulous doubled-charcoal filtration process in order to remove color and enhance fruity and floral characteristics. Resulting in crystalline clarity, while retaining the taste and aroma of barrel aging, Avión Reserva Cristalino masterfully showcases the brightness of the agave with the complexity of an añejo for a superior drinking experience.

“Passion, distinctiveness and authenticity are at the heart of Avión,” said Craig Johnson, Vice President of Marketing, Agave Portfolio at Pernod Ricard USA. “As a brand committed to creating a single origin tequila from the highest elevations in Mexico and embodying the best craft processes, we’re thrilled to expand our Reserva Range with the introduction of Avión Reserva Cristalino.”

“It has been exciting working with the Avión team for over a year, creating the Cristalino I longed to see in the market” said Virginia Miller, renowned spirits & food critic, writer and judge – who served as Avión’s liquid design partner on the development of Cristalino. “Taking inspiration from across spirits categories and working outside the box with a range of flavor profiles and blends, I am proud of what we created together: a Cristalino with age and complexity, balance and nuance, but one that is a tequila first – showcasing our beloved agave.”

Avión Reserva Cristalino is best enjoyed neat or on the rocks, as the complexity of the aged tequila brings out notes of oak, vanilla, spices, and nuttiness. The versatile and elegant profile was designed to appeal to both blanco and anejo tequila aficionados alike, with a range of serves and cocktails fit for any occasion.

Avión Reserva Cristalino is now available in the US at retailers nationwide or online for a suggested retail price (SRP) of $145. Coupled with Avión Reserva 44, tequila drinkers will have access to two luxurious expressions for a wide range of taste preferences that are suitable for the most discerning of palates.