Skrewball Peanut Butter Whiskey, in partnership with Infinium Spirits and WEBB Banks, announced today its expansion into the Caribbean basin, beginning with twelve islands within the region. The San Diego-based original peanut butter whiskey brand’s announcement comes on the heels of the brand’s recent expansion into Canada in late 2020, starting with Alberta. The brand plans to continue its entrance into additional islands in the Caribbean basin, in tandem with additional Canadian provinces, throughout early 2021.
“We are eager to introduce Skrewball Peanut Butter Whiskey into the Caribbean region,” said Carl Carlson, President of Skrewball Peanut Butter Whiskey. “Consumers on the islands, as well as cruise line guests, are passionate about the brand, and we’re excited to launch our presence across this new region.”
In January 2021, Skrewball Peanut Butter Whiskey’s renowned spirits distribution partner, Infinium Spirits, announced an agreement with premium spirits distributor Webb Banks, that establishes the exclusive distribution of the Infinium Spirits portfolio, including Skrewball Peanut Butter Whiskey, across select global markets.
“Our new partnership with Webb Banks marks an important step as we begin to shape Skrewball Peanut Butter Whiskey into a global brand,” said Shane Fitzharris, Senior Vice President and General Manager at Infinium Spirits International. “Infinium Spirits’ strategic agreement with WEBB Banks allows us to bring this award-winning spirit to new traveling consumers and further build brand equity.”
Husband-and-wife team Steven Yeng and Brittany Merrill Yeng launched Skrewball Peanut Butter Whiskey in 2018 in San Diego, and announced a partnership with Infinium Spirits in 2019, as it targeted rapid nationwide distribution after instant local success. The partnership and expanded distribution network solidified Skrewball Peanut Butter Whiskey’s place as a pioneer in the alcoholic beverage industry, while industry awards like 2020’s Market Watch Leaders Awards affirmed the brand’s status as a recognized industry trailblazer. This nationwide growth and recognition was met with a demand from neighboring regions, including Canada and the Caribbean basin. With Infinium’s partnership, the brand’s aggressive expansion into additional Canadian provinces and the Caribbean islands will begin in early 2021.
“As we move into 2021, we’re excited to bolster Skrewball Peanut Butter Whiskey’s presence across the Western hemisphere,” said Brittany Merrill-Yeng, co-founder of Skrewball Peanut Butter Whiskey. “Our traveling family of ‘black sheep’ in the Skrewball Krew can now enjoy their favorite drink regardless of where they are.”
“2020 was a huge year of growth for Skrewball Peanut Butter Whiskey,” said Steve Yeng, co-founder of Skrewball Peanut Butter Whiskey. “We’re looking towards this new year as an even bigger growth opportunity. We can’t wait to see Skrewball Whiskey on shelves and in bars across Canada and the Caribbean this year.”