Skrewball Peanut Butter Whiskey, the original peanut butter whiskey brand, announced that it was named Best New Product at 2020’s Market Watch Leaders Awards. Voted on by over 200 active leaders in the alcoholic beverage industry, the award recognizes Skrewball Peanut Butter Whiskey’s innovative concept and rapid market growth.
Now in its 37th year, the Market Watch Leaders Awards is one of the most preeminent competitive award programs for wine and spirits brands, honoring the most progressive retailers, brands and innovators at the forefront of the wine and spirits industry. This year, Market Watch also selected leaders who met the rising off-premise demand for wine and spirits amid restaurant and bar shutdowns.
Announced on the heels of the brand’s first nationwide distribution anniversary, the Best New Product title pays homage to both Skrewball Peanut Butter Whiskey’s unique smooth and nutty flavor and its exponential growth. Founded by husband-and-wife team Steven Yeng and Brittany Merrill Yeng, Skrewball Peanut Butter Whiskey was launched in San Diego in 2018. After instant success locally, the brand partnered with Infinium Spirits to grow on a national scale. In early 2020, Beverage Information & Insights Group named Skrewball Peanut Butter Whiskey one of the fastest growing whiskey brands after showing record growth of more than 500% over the previous year. In the last calendar year, the brand grew its consumer retail by 1,976%.
“At just two years old, Skrewball Peanut Butter Whiskey’s growth is unprecedented in this industry,” said Carl Carlson, President of Skrewball Peanut Butter Whiskey. “We continue to see consumers flocking to the brand for its taste and versatility.”
Skrewball Peanut Butter Whiskey is now on the fast track to one million cases, with Infinium Spirits president Daniel Walker predicting to reach this milestone in 2021. The surge to this milestone will accelerate significantly with the brand’s recent addition of three new bottle size offerings – 200mL, 375mL and 1L custom replica glass bottles – to it lineup.
“Being named Best New Product is something we could have only dreamed of before, and we are so humbled to actually receive this award,” said Brittany Merrill-Yeng, Co-founder of Skrewball Peanut Butter Whiskey. “As we continue into the rest of the year, we can’t wait to get Skrewball into consumer’s hands and to continue expanding our ‘black sheep’ of a family.”
“We are unbelievably honored to be named Best New Product by our industry leaders and peers,” said Steven Yeng, Co-founder of Skrewball Peanut Butter Whiskey. “We are thankful for our team and the team at Infinium for supporting what began as just a bottle and a dream.”
As a recipient of 2020’s Best New Product title, Skrewball Whiskey joins the ranks of notable past recipients like Absolut, Crown Royal and Ketel One.