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Skrewball Whiskey Named Best New Product at 2020 Market Watch Leaders...

Skrewball Peanut Butter Whiskey, the original peanut butter whiskey brand, announced that it was named Best New Product at 2020’s Market Watch Leaders Awards....

Absolut Elyx Launches Pop-Up Water Truck

Absolut’s new luxury vodka - Elyx will exclusively debut a pop-up water truck and retail boutique in New York that will embark on a...

ABSOLUT UNVEILS THE ABSOLUT ELECTRIK HOUSE

On October 23, Absolut unveiled the Absolut Electrik House – a next-level house party utilizing the energy levels of house guests to unlock a...

ABSOLUT ELECTRIK IN STRIKING SILVER AND BLUE

Absolut® announced its newest limited edition bottle, Absolut Electrik, available in striking silver and electric blue. The new bottles feature Absolut Original Vodka and...

Absolut Elyx Brings Safe Water to 100,000 People

"The most important drink in the world? Water!" says Fred Armisen in a new, celebrity-filled video announcing an exciting partnership between Absolut Elyx and...

ABSOLUT® NIGHTS HELPS REIMAGINE NIGHTLIFE

Today, Absolut celebrates the latest iteration of Absolut Nights – the next step of the brand’s Transform Today™ campaign – dedicated to inspiring consumers...

Future Icon: Absolut Bottle Redesign

This year, Absolut looks to the future and makes a new mark by introducing a freshly redesigned bottle – an icon for the future...

ABSOLUT® LAUNCHES LIMITED EDITION WARHOL BOTTLE

Today, Absolut Vodka proudly announced the Limited Edition Andy Warhol bottle, a new design celebrating the brand’s iconic collaboration with the illustrious Andy Warhol....

Absolut Goes Gaga

Absolut Vodka and the Grammy Award-winning Lady Gaga have joined forces to transform the concert of the season – artRAVE: the ARTPOP Ball,...

Absolut Little Sun

Absolut Vodka, the official spirits of Coachella Valley Music and Arts Festival, recently unveiled Absolut Little Sun – an interactive art bar designed...