Having just sold its two millionth shot, LIQS Cocktail Shot, the highly popular, all-natural, premium, ready-to-drink Cocktail Shot, is pleased to announce a major expansion into five new markets— just in time for the start of summer.
LIQS, which launched in late 2014 as early pioneers in the premium RTD category with creatively packaged multi-flavored shots, has had continuous growth and success in the U.S. since inception. The company added wine-based cocktail shots late last year for accounts that are unable to sell distilled spirits due to having only a beer & wine license. These new wine-based shots are a category exclusive product, which now gives over 150,000 convenience stores the ability to sell a shot product for the first time ever. This new expansion into Arizona, Illinois, Missouri, Ohio and Wisconsin comes at a time when LIQS has been experiencing unprecedented growth and consumer demand.
“It took us four years to reach one million shots sold, and we’ve been able to increase that by 100% in just one year,” says Harley Bauer, who co-founded the brand with Michael Glickman.
LIQS has been helping drive the thirst for RTD cocktails, particularly among millennial drinkers, emphasizing the use of premium spirits and all-natural juices and mixers with contemporary flavor profiles, including our popular Vodka Lychee & Grapefruit, Tequila Cinnamon & Orange, Whiskey Fireshot, and more. “We launched LIQS spirit-based shots five years ago and have experienced exponential growth,” says Michael Glickman. “We are seeing instant traction in these new markets as consumers are more open to RTD’s than ever before.” As part of this expansion, LIQS will now be available in 16 U.S. states, with international expansion to Japan coming this June.
LIQS is now offering a larger pack at the request of both retailers and consumers just in time for the busy summer season. Rather than the previous package of 3 premixed shots, the new sleeves offer four 50ml shots at a suggested retail price of $8.99. Recognizing the importance of authenticity and sustainability, LIQS plastic shot glasses are recyclable and reusable! The company manufactures its very sturdy and BPA-free shot glasses from #1 PET plastic, the most widely recycled plastic in the world. With a simple soapy wash, the shots can be reused, preventing them from ending up in landfills and oceans.
