LIQS, the world’s first premium cocktail shot, continues its U.S. growth, expanding distribution into Nevada. Following its recent on-premise success in existing markets, LIQS will target retailers, hotels, nightclubs, pool parties, music venues and golf clubs.
“We’ve seen tremendous success driving growth in high volume accounts that serve LIQS on our custom shot trays and in LED branded ice buckets for VIP table service. Given this on-premise success, Las Vegas was the ideal market for the next phase of LIQS expansion,” said Harley Bauer, Co-Founder of LIQS. “Las Vegas now has the means to efficiently serve a large volume of customers high-quality, portable shots made with premium spirits and real fruit juice. It’s been very rewarding to watch LIQS revolutionize the shot category in every market and we look forward watching LIQS grow in Las Vegas” said Michael Glickman, Founder.
LIQS is an ideal companion for every aspect of the Las Vegas lifestyle. Starting with hotel minibars, LIQS provides a convenient opportunity for consumers to kick off their festivities with bartender quality shots. LIQS’ plastic packaging and tamper resistant sealed tops make it ideal to serve mixed shots at outdoor events and pool parties where convenience is key, as well as high-volume music and sports venues.
Bauer continued, “While the on-premise is an exciting focus, we have been careful not to overlook the importance of off-premise accounts. We look forward to launching in leading Las Vegas retail chains including, Lee’s Liquor, Bonanza Liquor and Super Liquor. We are eager to get LIQS in such a renowned and energetic market.”
LIQS Cocktail Shots are made in the USA from premium spirits (6x distilled vodka and 99% agave tequila), mixed with real fruit juice and natural flavors making them low sugar, low calorie and Kosher.
LIQS’ flavor portfolio includes Tequila Cinnamon Orange (27.5% abv), Vodka Kamikaze (22.5% abv), Vodka Lemon Drop (22.5% abv), Vodka Lychee Grapefruit (22.5% abv), Vodka Cucumber Lime (22.5% abv) and Whiskey Fireshot (22.5% abv).
The line is currently distributed in New York, New Jersey, Florida, Texas, Massachusetts, Rhode Island, Connecticut and Canada, with additional expansion plans for 2016. On-premise, LIQS’ single-serve, 50ml shot sells for $6-$8 and are available in single flavor 3-packs at retail for a SRP of $6.99.