Effective immediately, the RWT team will assume responsibility for sales, distributor relationships, POS, brand marketing and events.
“Through their existing client relationships, particularly among National Accounts, the RWT team has a proven track record with our target consumers, are respected among the distributor community and have the creativity and resources to keep our brands moving in the right direction,” said Beach Whiskey CEO Chuck Trout. “They are a one-stop shop for meeting our go-to-market needs, and I couldn’t be more optimistic about the potential for our brands.”
RWT Marketing was established in 2016 by industry executives Rebecca Running and Sommer Walker. With more than 25 years’ experience meeting the Brand Marketing, Digital and Social Media and National Accounts needs of wine and spirits clients, their Southern California firm has attracted brands such as Sammy Hagar’s Santo Mezquila and Sammy’s Beach Bar Rum, Pura Vida Tequila, Fetzer and Domaine Bousquet Winery.
“The time is right for the Beach Whiskey Company brands,” said Sommer Walker, Creative Director and General Manager, RWT Brand Marketing. “Consumer preference for American brands has never been higher and as existing placements and reorder rates have shown, consumers love the spirits. We’re thrilled to work with the Beach Whiskey Company to help take these brands to the next level.”