HOW DOES THE TOURNAMENT WORK?
This year’s expanded, “bracketology-type” event will feature 40-50 brands that will battle in eight specific competition categories – each with a chosen “Best in Category” winner that will continue onto the final round of competition to determine the overall 2021 Brand Battle Champion. This year’s brand categories are:
- Vodka / Gin
- Tequila / Mezcal / Cachaça
- Whiskey / Whisky / Bourbon / Scotch
- Ready-to-Drink / Hard Seltzer
- Cordial / Liqueur / After-Dinner Drink
- Low-Alcohol / No-Alcohol / Mixer
The competition will take place virtually every Tuesday starting in June, taking on the moniker Tournament Tuesdays, culminating in a final Brand Battle Championship this September. This year’s judges will feature WSWA Access Wholesaler Advisors, WSWA Board Members, as well as other titans from the wine and spirits industry!
Do you think you have a unique and exceptional product? If so, enter to compete today!