SAPPORO U.S.A. INTRODUCES PREMIUM LIGHT PACKAGING

Sapporo, the #1 selling Asian beer in the U.S., announces today the release of Sapporo Premium Light in larger 20.3 oz. (600 ml.) bottles. The new bottles will join Sapporo’s existing product line and will be available nationwide released to consumers for summer enjoyment.
 
Lower in calories than other Sapporo offerings, this light beer is smooth and elegant in style with flavors inherited from the brewer’s flagship brand, Sapporo Premium.  The launch of Sapporo Premium Light 20.3 oz. bottles will allow consumers to relax longer with the flavors of Sapporo’s lightest variety and come in a sharable bottle size to enjoy with a friend.  
 
“We are excited to introduce Sapporo Premium Light in large 20.3 oz. bottles and look forward to expanding our market share in the light beer category,” said Tsukasa “Louis” Orui, President of Sapporo U.S.A.
 
The Sapporo Premium Light 20.3 oz. bottle will be added to the current Sapporo collection, which includes Sapporo Premium (available in 22 oz. silver cans, 12 oz. bottles, 16 oz. bottles, 20.3 oz. bottles, 12 oz. cans), Sapporo Reserve (22 oz. can, 12 oz. bottles) and Sapporo Premium Light 12 oz. bottles. The average caloric intake of Sapporo Premium Light is 119 calories for a 12 oz. serving size.
 
Founded in 1876, Sapporo (www.sapporobeer.com) is Japan’s oldest beer brand still operating and the #1 selling Asian beer in the United States. Sapporo lagers have been enjoyed for almost half a century in America, with three varieties – Sapporo Premium, Sapporo Reserve, and Sapporo Premium Light – available nationwide.