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EFFEN Introduces Three New Flavors to its Portfolio This month, EFFEN Vodka will debut three new flavors to its lineup: EFFEN Blood Orange Vodka, EFFEN Green Apple Vodka and EFFEN Raspberry Vodka. “As demand for super premium flavored vodka continues to grow, we are always looking to deliver new offerings that are unparalleled in quality and style,” said Halley Kehoe, Director, Lifestyle Brands at Beam Suntory. “From our sleek bottle design to unique, bold flavor offerings, EFFEN embodies individuality and good taste, and these exciting, new flavors are no exception. We know our… Read More
AMI Announces De La Soul Giveaway AMI Entertainment Network has partnered with A.O.I. Records to give six lucky AMI fans De La Soul merchandise including CDs and a limited-edition vinyl album. After more than a decade hiatus, hip-hop trio De La Soul hit the studio to produce their new album and the Anonymous Nobody… SPIN Magazine says “De La Soul have delivered one of their most ambitious and consistently rewarding albums” and and the Anonymous Nobody… “isn’t just an album that proves hip-hop elders are still capable of great work; it’s… Read More
STRONGBOW CONSUMERS FIND THEIR FALL FLAVOR This Fall, Strongbow Hard Apple Cider, the #1 selling hard cider in the world, will inspire LDA+ shoppers to add more flavor to their harvest season with Strongbow’s award-winning range of flavors. The comprehensive program will incorporate national TV spots, social media support, interactive applications that will deliver local tips to find great fall experiences, sampling and exclusive offers (where available) and a Strongbow Flavor Quiz to engage consumers throughout the season. “As the leader in flavors, Strongbow is constantly looking for new ways to… Read More
Party With the Pig, People! An upcoming celebration hosted by WhistlePig Rye Whiskey on its 1,300-acre farm and distillery in Shoreham, Vermont will honor members of the company’s unique brand loyalty program, the League of the Flying Pig, celebrate the launch of the upcoming October 2016 Boss Hog (a periodic rare release of WhistlePig’s finest juice), and commemorate the one year anniversary of the company’s distillery. And you might be invited. Taking place over two days from September 18 – 19, the party will include a host of activities, including a… Read More
RumChata MiniChatas Go National RumChata has launched its MiniChatas creamer cups nationally, answering the call of fans who love to use RumChata as their creamer of choice in coffee, tea and iced coffee. MiniChatas are handy 25ml peel-top cups filled with real, 100% award-winning RumChata rum cream inside. While delicious on its own and as a mixer in thousands of cocktails, one of the most popular ways consumers enjoy the one-of-a–kind flavor of RumChata is simply mixed in their favorite coffee or tea – either hot or over ice. By… Read More
HEINEKEN LIGHT AND STRONGBOW HARD APPLE CIDER NOW AVAILABLE ON HEINEKEN® BREWLOCK HEINEKEN USA, the nation’s leading upscale beer importer, announces Heineken Light and Strongbow Gold Apple Hard Cider will be available on the BrewLock keg system beginning April 1, 2016. BrewLock, the company’s revolutionary, on-premise draught technology, has been transforming the quality, consistency and environmentally-sound delivery of Heineken Lager and Newcastle Brown Ale since 2014. The innovation was recently recognized by the National Restaurant Association for its impact on the restaurant industry with a Food and Beverage Innovation Award. The patented system was developed by HEINEKEN… Read More
AMI Announces Bastille Merch Giveaway AMI Entertainment Network has partnered with Capitol Music Group to give three AMI fans a Bastille prize pack including an autographed poster and a hoodie with the band’s logo. Five years ago, front man Dan Smith started Bastille. Two years later, the band released their debut album Bad Blood, which included hits “Pompeii,” “Flaws,” and “Things We Lost in the Fire.” Bastille recently released their first single “Good Grief” from their second album Wild World, slated to drop September 9th. “Good Grief” is an infectious… Read More

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October 18, 2016

AMI and NHTSA Partner for Halloween “Buzzed Driving is Drunk...

Halloween is meant to be scary, but not when it comes to driving. When it comes to drunk driving, Halloween can turn the roads into a horrorfest. In preparation for the 2016 Halloween season, AMI has partnered with the National Highway Traffic...
October 18, 2016

Loch Lomond Group Launches New Scotch Portfolio in U.S.

The Loch Lomond Group, an independent distiller and blender of some of the finest and rarest scotch whiskies, is set to unveil its world-class portfolio in the United States this month. Fourteen of its bottlings will initially be available,...
October 18, 2016

NYC's Dead Rabbit Named Best Bar in the World for 2016

The Dead Rabbit, a tri-level mid-19th century style Irish/New York drinking saloon and “World’s Best Bar” winner at 2015 Tales of the Cocktail, today announces it has topped the list at #1 on The World’s 50 Best Bars 2016, the highest...
October 18, 2016

RumChata Generates Over $500,000 for Lone Survivor...

RumChata’s Freedom Bottle program has exceeded $500,000 in donations for Lone Survivor Foundation (LSF) over the past three years. LSF is a not-for-profit organization that restores, empowers, and renews hope for wounded service members and...
September 26, 2016

World Class Bartender of the Year Competition Kicks-off in...

The eigth annual World Class Bartender of the Year competition has officially kicked off in Miami!  Now in its eighth year, the renowned competition aims to celebrate and elevate the craft of the bartender, having trained and inspired over...
September 26, 2016

22 NYC Bars Join to "Raise The Spirits" of Cancer...

Here at Bar Business, one of the questions we get asked the most—after "Do you think my bar make it past its first year??" of course—is probably "How can I get drunk at the same time I'm also helping others?" Well, we now have an answer...
September 20, 2016

Heineken Establishes Int'l Umbrella Five Points Trading...

Heineken USA will launch its newest endeavor Five Points Trading Company on January 1, 2017. It will be aimed at incubating a range of popular international beers in the U.S. back in-house, utilizing the company’s long-established...

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Vacation Adventures — High-end promotional packages designed just for nightclub entertainment venues.

Passion4Beer — A unique online beer education platform from Heineken USA.


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