To the average drinker, vodka is as such: odorless, colorless, tasteless. Some vodka makers will agree that this is the way it should be. But, it’s no secret that many companies, while maintaining their flagship original vodkas, are beginning to steer the ship into flavor country.
In 2010,...
As an owner or manager, you determine when and how your staff should start and stop pouring liquor. The bottom line is this: Putting in place a portion control program will save you money and build better drinks for your customers.
If you listened to every opinion on portion control, you’d...
New alcohol options can keep customers excited, while furniture and interior design can make the inside of your venue worth visiting. But how can you bring patrons into the bar and catch their eye before any of these other factors are even noticed? With digital signage, of course.
Why would...
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HOW-TO
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Pernod Fights DWI
Pernod Ricard USA sponsors PSA's against drunk driving.
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POURING PROFILES
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Not White, Not Red, But...
ZED is a new Moscato Rose from Pernod Ricard.
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BOOZE NEWS
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Big Bucks for Jimmy V Corona has given $75,000 to The V Foundation.
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Aberlour Brings Something New to the States
 Aberlour Scotch whisky has just launched Aberlour 12 Year Old Non Chill-Filtered Scotch to the United States, after having a successful introduction in France earlier in the year. Read More |
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Watching Wheel of Fortune Will Never Be The Same
 In an interview with Dan Le Batard, Pat Sajak admitted that during the earlier years of 'Wheel of Fortune,' he and Vanna White would leave during breaks and partake in a few cocktails before returning to host the rest of the show. Read More |
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Calling All Artists
 Heineken has announced their second annual Black History Month Art Contest, which will give one lucky winner a cash prize of $5,000 and the opportunity to have their artwork used in a Black History Month ad campaign in 2013. Read More |
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And The Winner Is...
 Andy Nguyen of Tampa, Florida was chosen as the winner of the Playboy Short Series: Bombay Sapphire Imaginative Filmmakers Spotlight with his short film Boomerang. Read More |
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Nightlife Cultural Initiative Brings Life to New York
 The Nightlife Cultural Initiative has just launched their new website in New York, and will be highlighting prominent people and places for their first NCI Expo in April. Read More |
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Whiskey and Wine Come Together
 Concannon Winery and Cooley Distillery have released the first Irish Whiskey in the United States that is aged in wine barrels, Concannon Irish Whiskey. Read More |
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Syrah Wins Big in Chile
 For the third consecutive year, a Syrah took home the Best in Show distinction at the annual Wines of Chile Awards. Read More |
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