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Heineken Partners with Environmental Groups

Heineken® is teaming up with California-based non-profit One Tree Planted and Outside Lands Music Festival to make it simple for people to help the...

Heineken Dials Up The Volume With Summer Music Sweepstakes

HEINEKEN USA is playing an upbeat tune this summer with special music packaging and daily music-themed prizes that include Spotify® and Live Nation® gift...

HEINEKEN USA Recognizes Crescent Crown and Fahr Beverage in Commitment to...

HEINEKEN USA recently announced the 2018 winners of the 1864 Awards honoring distributors who share the beer company’s commitment to “Build a Better World”...

HEINEKEN Drops New “Cheers To The Unexpected” Campaign

On June 14th, Heineken® raised the curtains on a new U.S.-led integrated marketing campaign dubbed "Cheers to the Unexpected." The series of television commercials,...

Heineken Scores with ICC Program This Summer

Heineken® and the International Champions Cup (ICC) are taking to the pitch for another year to bring retailers and consumers the best of beer...

Heineken Encourages Beer Drinkers to Raise A Scarf This Summer For...

Heineken®, the official beer sponsor of the MLS, is leveraging their soccer authority to make sure consumers are ready this summer with a guaranteed...

Heineken Tabletop Draught Unit BLADE Makes Debut At Tribeca Film Festival

HEINEKEN USA will introduce BLADE, it’s innovative countertop draught system, at the 17th annual Tribeca Film Festival, presented by AT&T April 18 - 29...

BruVue Gains Momentum

BruVue, a beverage data company, announced that it has closed $1 million in seed investment. BruVue also announced that it has won Heineken’s Innovators...

Heineken 18-Bottle “Just Add Ice” Coolerpack Named 2018 Product of the...

The 2018 Consumer Survey of Product Innovation has voted the HEINEKEN 18-Bottle CoolerPack a “Product of the Year” in the beer category, in a...

Red Stripe® Brewery Investment Sets Stage for U.S. and Global Growth

Since HEINEKEN® acquired a controlling stake of Red Stripe Beer in 2015 and returned production back to the brand’s Jamaican homeland in 2016, the...