Two New Zaya Rum Expressions: Cocobana and Alta Fuerza

Zaya Rum, an award-winning, premium Caribbean rum, announces the expansion launch of two new permanent core expressions, Zaya Cocobana and Zaya Alta Fuerza.

Zaya Cocobana Zaya Alta Fuerza

Sourced from the Caribbean region, Zaya is a uniquely versatile aged rum that ignites the senses and evokes a feeling of discovery. With the launches of Zaya Cocobana and Alta Fuerza, Zaya Rum is expanding its portfolio for the first time. Zaya Cocobana is a blend of premium aged rums, including exotic notes of ripe banana, cocoa and hints of natural spices. Offering more than meets the eye, Zaya Cocobana is a confident and self-assured rum that is great for craft Tiki cocktails.

Zaya Alta Fuerza, meanwhile, invites consumers to ignite their senses. Alta Fuerza, meaning “High Force,” is an overproof blend of premium aged rums. A force of black pepper and spice are followed by hints of maple, with brown sugar and heat to finish. Alta Fuerza yearns to be savored, whether sipped neat or mixed into a rum craft cocktail.

“While rum may not be considered a top-selling spirit yet, we’ve seen a rapid rise in sales, as demonstrated when rum sales rose 7% year-over-year in 2019, putting it well above other mainstream spirits like brandy, whiskey and vodka,” said Marcel Durand, Vice President of Marketing, Infinium Spirits, Zaya Rum’s importer. “Growth is up 8.35% in the premium, super premium and ultra premium rum categories aided by the rising popularity of craft rum cocktails, as well as dedicated rum bars. We’re excited to add Zaya Cocobana and Alta Fuerza to the brand’s core lineup as we see it as an opportunity for Zaya to grow and succeed in the space.”

Zaya Cocobana Tasting Notes:
Color: Golden amber
Aroma: Ripe banana, citrus, tropical fruit, and notes of spice
Palate: Ripe banana, with notes of cocoa, and notes of cinnamon and black pepper
Finish: Creamy mouthfeel with smooth finish

Zaya Alta Fuerza Tasting Notes:
Color: Deep brown with a hint of red
Aroma: Intense aromatic spices: aromas of maple and brown sugar
Palate: Bold, strong spice, with hints of buttery maple and brown sugar sweetness
Finish: Long and full-bodied with a touch of heat

Like Zaya Gran Reserva, the new expressions, Zaya Rum Cocobana (40% ABV) and Alta Fuerza (57.5% ABV) are a blend of aged rums with a seductive nose and a smooth palate, and will be available mid-October at select e-retailers and select stores with an SRP of $29.99 and $39.99.