Right Coast Spirits, a new partnership between three craft breweries – Flying Dog, Harpoon, and Saranac – announces the release of their first product, Right Coast Spirits Vodka Whips. Vodka Whips is a handcrafted ready-to-drink canned cocktail made with real vodka, real fruit, and a fresh whipped finish. Cans will hit shelves for the first time starting in June.
Right Coast Vodka Whips are unlike anything else on shelves, offering convenient pop n’ go beverages without sacrificing quality. These canned cocktails provide a full-flavor experience, as well as a premium ABV at 7.5%, in one easy-to-grab package. The beverages – which will initially be available in 4 flavors: Orange, Wild Berry, Watermelon and Pineapple – are made with real vodka, real fruit and a new whipped finish that provides a smooth, slightly sweet touch.
“The idea for Vodka Whips was inspired by the Orange Crush cocktail, a wildly popular drink in the Mid-Atlantic,” explains Ben Savage, Chief Marketing Officer at Flying Dog Brewery. “Each of our breweries are constantly finding ways to push the envelope when it comes to creativity, flavor and ABVs, so we knew our first distilled spirits venture had to reflect those passions. Our teams of brewers worked tirelessly to create really incredible flavor profiles that almost make you forget you’re drinking a 7.5% ABV canned cocktail.”
With the ready-to-drink cocktail category exploding, and each of the three partners being innovators in the beverage industry, all were eager to break into the market with a unique product. With each company bringing their unique skills to the table, a fresh collaboration was born called Right Coast Spirits – with “Right Coast” being a playful nod to the East Coast, where all three partners are located.
“The cool thing I’ve always loved about the craft brewing industry is that we have this hallmark ‘all-for-one’ mentality,” said Fred Matt, President of Saranac. “The three of us had a great working relationship already, so we realized if we worked together, we could get a superior product to consumers faster and more efficiently.”
Initially, Right Coast Vodka Whips will be released in 15 states on the East Coast, from Maine to Georgia.
“Not only has our partnership been beneficial for product development, but also for distribution,” said Dan Kenary, CEO & Co-Founder of Harpoon. “We have the ability to spread the availability of the product into each of our markets. With the ready-to-drink category exploding, we are excited to launch our canned cocktail as quickly as possible so consumers can try it, especially since we know it will be unlike anything they’ve ever tasted before. It’s simply delicious.”
Vodka Whips is the first product to be released by Right Coast Spirits, which will launch more products in the future. Orange and Mixed Berry Vodka Whips will be available in 4-packs of 12 oz cans, and all four flavors will also be included in an 8-can variety pack.