Dos Maderas, premium, aged rums distilled in the Caribbean and finished in Spain, is launching limited-edition VAPs featuring custom Tiki Mugs alongside their Dos Maderas 5+3 Rum. Every year spirits collectors will have a chance to add the latest Tiki Mug to their collection as part of the series. These limited-edition mugs will tell the story of the Dos Maderas brand, showcasing its Caribbean origins through design.
“It was important for us to create something that told the Dos Maderas story in a unique way. The collection of one-of-a-kind Tiki mugs pays homage to this amazing rum while also supporting the culture from which Tiki was inspired,” says Dave Singh, Spirits Marketing Director at Palm Bay International. “We are excited to launch this initiative and look forward to each Tiki mug release expounding on the brand’s story.”
Dos Maderas are premium, aged rums from the Caribbean that are finished in Sherry Casks at the Bodegas Williams & Humbert by world-renowned Master Blender, Paola Medina. Every bottle of Dos Maderas represents an incredible journey, beginning in the Caribbean in Guyana and Barbados and ending in Jerez, Spain in the sherry triangle. Its distinct process and sophisticated profile make it ideal for Tiki drinks.
Like Tiki cocktails, Dos Maderas originates in the Caribbean (Guyana and Barbados), creating a natural harmony for this initiative. The brand has become an authentic advocator of Caribbean rums. And with the product being later aged in Spain, a layer of Spanish heritage adds a new dimension to modern day Tiki, allowing room for creativity beyond what is traditionally known as Tiki culture in the mixology world.
This series of glasses will be a collection of one-of-a-kind Tiki mugs that take consumers on their own exciting journey around the globe in search of their perfect Tiki cocktail. The first glass in the collection is called “The Wave”.
The Wave Tiki mug is available all year in a VAP format sold together with the Dos Maderas Rum 5+3 bottle, a reusable bamboo straw, and sail ($33.99 SRP). With limited production, consumers will be able to purchase it in select states, including Arizona, California, Colorado, Florida, New York, Texas, Connecticut, Illinois, Louisiana, Massachusetts, and more. The Dos Maderas “The Wave” VAP has a strong on-premise cocktail program application as well as traditional retail strategies.
