According to Advertising Age, Heineken will be changing the look of their beer bottle all across the globe, except for in the United States.
The new bottle has a longer neck with a slight indentation where the Heineken name is displayed vertically, and it will debut in Western Europe early next year.
However, Heineken USA has chosen to stick with the shortneck bottle because according to Tara Carraro, a spokeswoman for Heineken USA, the brewer will be sticking with the shortneck in order to differentiate from U.S. domestic beers, which often come in longneck bottles.
“We tested the new longneck bottle in the US but our current bottle is so iconic that it was preferred,” she said.
