Monin Names the 2021 Flavor of the Year

Monin, an award-winning premium flavoring company with more than 100 years of experience, introduces the 2021 Flavor of the Year: Strawberry Rose.

Monin Strawberry Rose Syrup combines the queen of florals with ruby red strawberry to create a sophisticated bouquet of flavors. Strawberry Rose adds a beautiful scarlet hue while delivering notes of candied strawberry and soft rose in every sip and bite. It is the perfect addition to a variety of recipes including lattes, teas, cocktails, lemonades, sparkling waters, dressings, desserts and more.

Monin strawberry rose

“As the pandemic continues to impact the nation, consumers are still gravitating toward familiar and comforting flavors; however, they are also looking for something unique that can offer them a brief escape from reality,” says Bill Lombardo, CEO of Monin Americas. “Strawberry is a mainstream flavor that many enjoy. Blending a floral flavor such as rose with the popular fruit makes for an ideal and on-trend new offering for our customers.”

“We wanted to choose flavors that signified positivity and growth as we kick-off 2021. And, what better way to do that than with a fruit floral blend that is often emblematic of those very things,” says Stasha Johnston, senior vice president of marketing. “Additionally, as our hospitality partners continue to simplify their operations, we looked to deliver a product that would ease execution while providing an innovative and unique flavor.”

According to Monin proprietary research, 1 in 3 consumers intend to purchase a Strawberry Rose flavored beverage, and more than 50% of consumers surveyed would try a fruit & floral flavored beverage.

The 2021 Flavor of the Year expands Monin’s current 120+ flavor line of premium gourmet syrups. Monin’s flavorings deliver a consistent, authentic flavor to any beverage or culinary creation – a trusted staple for bartenders and chefs. Monin Premium Syrups eliminate the challenge of time-consuming prep, limited flavor availability and expired product, delivering a seamless way for operators to develop an infinite number of fresh, flavorful applications that customers crave.

Monin Strawberry Rose Syrup is clean label, meaning it is made with the highest-quality natural ingredients that are free from any artificial flavors, colors, preservatives and sweeteners. Monin is proud to produce the widest selection of clean label flavors on the market, currently offering over 170 options across its 13 product lines for the ultimate range of clean label flavoring solutions.

Monin stands by its “Commitment to Clean” and promises to deliver the best-tasting products made with the highest-quality ingredients free from anything artificial without compromising taste and quality.

For more than 100 years, Monin has been committed to leading the industry in innovation by creating naturally inspired, authentic flavorings made with the highest quality ingredients. Monin is the premium flavor choice for coffeehouse and foodservice operators around the world. Monin offers more than 200 gourmet flavors, available in over 150 countries, with thousands of creative recipe applications.