Wolf Spirit has officially entered the market with its first brand: BloodxSweatxTears™ Vodka (BxSxT), a premium-select craft vodka hand-distilled in Eugene, Oregon. The company’s Chief Maker, Ben Green, has created the new vodka by using locally sourced ingredients including Pacific Northwest winter wheat and purified cascade waters. BxSxT is triple distilled and freeze filtered to deliver a vodka with bold character that is exceptionally smooth. Wolf Spirit’s new vodka, a “farm to bottle” spirit, is innovative in both sourcing and process.
The new Pacific Northwest vodka will be available in specialty retail in California, Colorado, and Oregon beginning in this Fall. BloodxSweatxTears™ Vodka celebrates the rebellious and the spirited. It is inspired by adventurers who forge their own path, breaking from the status quo to achieve success. It is for the Maker, the Tradesman, the Artisan – those who only feel alive by risking, challenging, innovating and doing. BxSxT stands for commitment to craft and is for the drinker who understands through passion, “hard work comes easy.” Why the name? It is explained by Blood for origin, Sweat for work ethic, and Tears to define the beautiful struggle of all triumphs and tribulations.
Led by industry marketing leader Umberto Luchini, formerly of Campari America, BloodxSweatxTears™ Vodka is his latest innovative brand launch following the unprecedented success of his work on Espolon™ Tequila. He has teamed with Chris Panaia, an industry veteran who will lead national sales initiatives for Wolf Spirit brands. Chris has launched and forged a successful path for many stand-out brands including EFFEN™ Vodka and Lucid™ Absinthe.
Wolf Spirit presents BloodxSweatxTears™ Vodka in a 750ml designed matte black glass bottle with original artwork illustrations reflecting the heart and soul of the journey. The illustrations also pay tribute to Eugene and Oregon, with some iconic landmarks like the “Benson Footbridge”, the “Three Sisters”, the “Lost Lake” and more to be discovered. The new premium-select craft vodka retails for $27.99. BxSxT will also be served “off-the-beaten-track” at the no-frill crowd-free local neighborhood taverns, saloons, and roadhouses that offer a real reprieve from the daily grind for the modern-day heroes.
Above all, BloodxSweatxTears™ Vodka pays homage to the craftsman and entrepreneur in all of us. Through this new spirit, the founders wish to share a story not just about their great tasting vodka but the journey that each entrepreneur takes to create something incredible with hard work, commitment and passion.