M.S. Walker has announced that it is introducing Amaro dell’Etna, a Sicilian digestif that has been produced near Mt. Etna in Italy for more than 100 years, into the U.S. market. Amaro dell’Etna has its roots, both literally and figuratively, on the slopes of Mt. Etna, where more than twenty-six native herbs and aromatic plants used to craft this spectacular digestif grow. The 100% natural recipe embodies the volcanic nature of Sicilian soil and, even after more than one hundred years, still possesses its traditional taste.
Serving as the brand’s national importer, M.S. Walker rolled Amaro dell’Etna out to nearly 20 states before the end of 2017, with approximately 10 more to follow early in 2018. The brand joins M.S. Walker’s rapidly-growing portfolio of direct wine and spirit imports.
“Having the opportunity to introduce Amaro dell’Etna into a new market like the United States after 100 years allows us to promote the original and authentic taste of good Italian drinking, and it is love for our land that makes us happy to share it,” says Fabio Giuseppe Parziano, co-founder and CEO of Amaro dell’Etna. “While the entry into the U.S. market is a big deal in terms of growth for our company, we are just as proud to be partnering with a great team like M.S. Walker and we are excited to be a part of this special family.”
The process to craft Amaro dell’Etna follows a traditional recipe and utilizes the best raw materials obtained from a selection of over twenty-six herbs and aromatic plants, including organic bitter orange peel, licorice, cinnamon, vanilla, caramel, and more. The all-natural ingredients are carefully washed before the flavors and aromas are skillfully extracted via maceration, with the liquid then left to mature for more than two months to draw out the full potential and bold spiced flavor of Amaro dell’Etna.
Amaro dell’Etna’s flavor profile is well-balanced, exhibiting bitter citrus and orange peel, as well as bitter sweet rhubarb and licorice. Meant to be served as an easy-to-sip digestif or as the base for a sophisticated cocktail, Amaro dell’Etna is primed to be a hit with the trade and consumers, alike. Amaro dell’Etna will be available in 1 liter bottles for $39.99.