Cruzan® Rum, producer of some of the world’s finest aged rums, is proud to announce the launch of Cruzan® Hurricane Proof™ Rum as the newest addition to the brand’s portfolio. Bottled at 137 proof in acknowledgement of the wind speeds of the category 5 hurricane that swept through the brand’s home island of St. Croix last year, Cruzan Hurricane Proof offers a clean and smooth flavor profile due to the low levels of fusel oils with which this rum is crafted. As part of Cruzan’s dedication to contributing to the Island Spirit Fund, of which Cruzan is a founding sponsor, Cruzan will donate $1 to the Fund for each case of this rum sold, meaning every bottle purchased will provide aid and support to communities adversely impacted by hurricanes in the U.S. Virgin Islands and across the United States.
“We’re proud to introduce Cruzan Hurricane Proof just in time for the giving season as a way to drink well and give back,” said Gary Nelthropp, Cruzan Rum’s Master Distiller. “We’ve named our newest expression as a nod to the resilience of our community in the wake of last year’s devastating storms. We look forward to continuing to support the Island Spirit Fund and the important work it makes possible into 2019 and beyond.”
Created in the aftermath of the destruction caused last year by Hurricanes Maria and Irma, the Island Spirit Fund supports short-and long-term disaster relief efforts in the U.S. Virgin Islands and across the United States, helping rebuild and reinvigorate communities impacted by storms of all kinds. To-date, the Fund has raised nearly $1 million through individual donations, Cruzan’s case matching program, and the generous case-matching donation commitments from several distributor partners.
Cruzan Hurricane Proof’s clean and smooth flavor makes it the perfect gift for any rum lover this holiday season, as the rum makes a welcome addition to any classic rum cocktail or frozen beverage, or in the brand’s signature cocktail, the Cruzan Hurricane Hot Toddy.
Cruzan® Hurricane Hot Toddy
- 1 ½ parts Cruzan® Dark Rum
- ½ part Cruzan® Hurricane Proof™ Rum
- ½ part lemon juice
- ½ part cane syrup
- 1 dash Angostura® bitters
- Hot water
- Prepare a mug by rinsing it with boiling water and pouring the water out.
- Add the cane syrup and hot water and stir until dissolved.
- Add remaining ingredients and more hot water and stir gently to combine.
Cruzan Rum fans will recognize the high-quality craftsmanship they’ve come to expect of the brand reflected in this new spirit. Alongside every Cruzan Rum expression, Cruzan Hurricane Proof Rum joins the ranks as one of the cleanest-tasting rums in the industry.
Cruzan Hurricane Proof Rum is now available nationwide with a Suggested Retail Price of $19.99 for a 750ml bottle.
In 2019, Cruzan Rum will continue to support the Island Spirit Fund through the brand’s case-matching donation program and will also continue to absorb the cost of all transactional fees associated with all donations to the Island Spirit Fund, so that 100 percent of donors’ generosity goes directly to communities in need. In the wake of additional needs on the U.S. mainland after this year’s Hurricanes Florence and Michael, Cruzan will also set aside a portion of donations through the Island Spirit Fund to be allocated to relief organizations mobilizing ahead of future inbound storms, in order to offer immediate relief and aid once these storms have passed.
Photo: Cruzan Rum