“Everything about EFFEN Vodka is different, from its distillation and bottle design to its smooth, clean taste, and we’re committed to providing unparalleled quality to our consumers,” said Clement Reid, Marketing Director at Beam Suntory. “Both EFFEN Rosé and EFFEN Yuzu Citrus will bring dynamic taste profiles into the vodka category, from Yuzu’s Japanese-inspired roots to Rosé’s innovative spin on traditional rosé wine. We’re excited to bring these new offerings to vodka lovers everywhere.”
The two new expressions are an extension of EFFEN’s “Different by Design” marketing campaign. Launched in 2018, Different by Design celebrates self-expression, welcomes creativity and inspires consumers to be unapologetically true to themselves. Through these flavor offerings, EFFEN encourages fans to enjoy cocktails that are as unique as they are.
EFFEN Rosé turns the rosé wine trend on its head with its unique taste profile. A refreshing, bright vodka, EFFEN Rosé challenges traditional vodka and rosé wine to create a crisp, clean and fruity flavored expression that emulates a classic rosé. This new flavor is best served with soda or combined with sparkling wine.
EFFEN Rosé Tasting Notes
Color: Soft blush with golden undertones
Aroma: Gentle nuances of fruity, floral and honey notes
Taste: Hints of fruit with touches of honey and vanilla
Finish: Clean and fruity finish
EFFEN Yuzu Citrus was created to embody the subtle beauty of Yuzu, a Japanese fruit described as a flavor profile that resembles a combination of lemon and grapefruit. Growing in popularity amongst chefs and mixologists for its aromatic flavor, this trend-forward innovation provides a sweet flavor with a citrus finish. The new citrus offering is best served neat or with grapefruit club soda.
EFFEN Yuzu Citrus Tasting Notes
Aroma: Bright citrus, with floral black notes
Flavor: Slight sweetness with herbal and fruity tones balanced with grapefruit zest
Finish: A touch of sweet citrus
EFFEN Rosé and Yuzu Citrus are made with 100 percent premium wheat from Northern France and no added sugar or artificial flavors. Both expressions are filtrated and distilled in Northern Holland. They are the perfect canvas for cocktails that highlight their bold character and are available in markets nationwide for a suggested retail price of $21.99/750mL.