Lucas Bols, the legendary Dutch spirits distiller, today announces that its extensive line of quality Bols liqueurs will now include three new additions: Bols Mango, Bols Ginger, and Bols Pineapple Chipotle. The new liqueurs are available both on- and off-premise channels immediately.
Said Brett Dunne, Lucas Bols USA Managing Director, “We are very pleased with the tremendous response we have gotten from our distributors and customers as we introduce Pineapple Chipotle, Mango and Ginger to the variety of exciting flavors of the Bols Liqueurs range. Acceptance from national retail partners like Total Wine and More and Meijer have only solidified our belief that our new liqueurs are in line with the preference today’s consumer has for new and unique liqueurs.”
Other national blue-chip accounts adding the new Bols liqueurs include Disney World, and Omni Hotels, Benihana, AMF Bowling, Bubba Gump.
Bols Mango, Ginger, and Pineapple Chipotle will be wrapped in new packaging the brand rolled out earlier this year. Highlights of the new packaging include:
The back label now includes tasting notes from Bols Master Distiller Piet van Leijenhorst. The goal is to educate bartenders about the nose and flavor of the product.
The back-label features individual signature cocktail suggestion by Bols Master Bartender Ivar de Lange, serving as guidance for the consumer for cocktail preparation at home.
Improved paper quality lets the key ingredient in each flavor pop off the label.
The iconic Bols logo is crowned by the name of the brand’s birth place, ‘Amsterdam,’ as well as ‘since 1575,’ the year Bols was established and the Bols family crest.
