The hospitality industry has been the largest sector affected by COVID-19 and the shutdown. According to the Bureau of Labor Statistics (BLS), food and beverage establishments lost 5.5 million jobs last month alone, which is roughly 27% of total job losses in one month.
With so many in the industry experiencing financial burden, Don Q Rum recently launched #DonQKeepingItTogether, an engaging social media challenge to support all bar and restaurant industry workers affected by COVID-19 and provide much-needed levity and camaraderie from home.
Anyone who has worked in the hospitality industry in the last six months is eligible to enter the #DonQKeepingItTogether challenge. Here’s what participants need to know:
- Make a Don Q Rum cocktail or share their favorite memory at a bar and post a 30-second video either on Facebook or Instagram
- Use the hashtag #DonQKeepingItTogether and # Challenge tag @DonQRum
- Don Q is giving away more than 100 cash prizes weekly, ranging from $100-$1000 and has extended this contest until May 28th
- This is not a cocktail competition
- No purchase necessary. Learn more by visiting www.donqkitchallenge.com
In its nearly 155-year history, DestilerÃa Serrallés and Don Q have supported its community and the hospitality industry. They responded to the pandemic in mid-March by shifting the production schedule and produced more than 58,000 gallons of high-proof alcohol. The disinfectant-grade alcohol was donated to hospitals, clinics, healthcare providers, and front line workers throughout Puerto Rico, home of the Don Q Rum distillery, DestilerÃa Serrallés. The company’s initiative was launched as a preventive measure to help mitigate the temporary alcohol shortage on the island and has helped thousands of essential workers with sanitation efforts.
The company also pledged $1 million in relief funding to assist thousands of families affected by on-going earthquakes and tremors in the South and Southwestern region of the island since January 2020.
