Announced on the heels of the brand’s international expansion into Canada and the Caribbean and being named Best New Product at the 2020 Market Watch Leader Awards, Impact’s ‘Hot Brand’ title pays homage to both Skrewball Peanut Butter Whiskey’s unique smooth and nutty flavor and continued validation that the brand is consumer favorite. Founded by husband-and-wife team Steven Yeng and Brittany Merrill-Yeng, Skrewball Peanut Butter Whiskey was launched in San Diego. After instant success locally, the brand partnered with Infinium Spirits to grow on a national scale.
“Skrewball Peanut Butter Whiskey’s growth is unprecedented in this industry, we continue to see consumers and bartenders being drawn to the brand for its taste and versatility.” said Carl Carlson, President of Skrewball Peanut Butter Whiskey.
“Receiving Impact’s Hot Brand Award is something we could have only dreamed of before, and we are so humbled to actually receive this honor,” said Brittany Merrill-Yeng, Co-founder of Skrewball Peanut Butter Whiskey. “As we continue into the rest of the year, we can’t wait to get Skrewball into consumer’s hands and to continue expanding our Skrewball family.”
“We are unbelievably honored to receive Impact’s Hot Brand Award,” said Steven Yeng, Co-founder of Skrewball Peanut Butter Whiskey. “We are thankful for our team, the team at Infinium and all of our distributors for supporting what began as just a bottle and a dream.”