LDA+ boxing fans who want to elevate their viewing occasions by choosing the bold taste of Tecate for all of the seasons big fights rejoice: Tecate’s We’ve Got Your Back program, featuring national TV spots, on and off premise activation, digital partnerships and a daily sweepstakes, will bring boxing fans together to celebrate leading up to the main events. “Tecate and sports-viewing go hand in hand,” said Juan Carlos Montes, Shopper Marketing Manager for Tecate. “We’re helping consumers turn their sports-viewing occasions into ritualistic gatherings where fans get together to celebrate.”
We’ve Got Your Back will be supported by national TV spots featuring boxing superstar Canelo Alvarez and Tecate’s iconic Black Eagle. Daily sweepstakes will help fan engagement by inviting consumers to enter to win the ultimate viewing package including a TV, surround sound system, mini-fridges, glassware and other instant prizes. At retail, in store sampling (where legal) will encourage trial and promote Tecate Light’s bol. POS materials including pole toppers, price cards, base wraps and standees will drive shoppers to digital experiences and the daily sweepstakes. For those that can’t bear to miss a minute of the action, Tecate is partnering with on-demand delivery service to bring their product straight to shoppers’ doors.
We’ve Got Your Back runs September 1 through October 31.