Ashley Bray, Author at Bar Business

New Yobo Soju Luxe from California

Yobo Drinks, the pioneering spirits house that introduced the first American craft soju made from grapes in 2015, is proud to announce the new Yobo Soju Luxe. The first ultra-premium American soju from California,...

smooth ambler Founders' Cask Strength Series Bourbon

Smooth Ambler Spirits Launches Founders’ Cask Strength Series Bourbon

Smooth Ambler is launching Founders’ Cask Strength Series Bourbon, the first line extension introduced since the inaugural Rye recipe release last year. Smooth Ambler Spirits has grown a cult-like following of national whiskey drinkers who...

Announcing: Misfits Fiend Lager

The Misfits® Fiend Lager (5.78% ABV), the latest in the KnuckleBonz® Beverage Series, is brewed by Calicraft Brewing Co.® and is now available for pre-sale online at CraftShack®. Misfits Fiend Lager will be available for...

Latin Gin, The World’s Ultra-Luxurious Premium Gin, Makes Its U.S. Debut

Premium spirit Latin Gin announces its U.S. launch, debuting, initially, in Florida. Latin Gin offers four expressions: Latin Spice, Latin Lover, Latin Secco and Latin Beach. Each is inspired by elements of the Latin...

Six Unconventional Ideas for Keeping Great Employees

By Kevin Tam Keeping great talent has been difficult for many operators since COVID reopenings began recently across the world. Lockdowns have given many people time to rethink their careers and redefine what is important...

pronghorn and distilled spirits council of the united states

Pronghorn and Distilled Spirits Council Partner to Drive Equal Representation for the Black Community...

Pronghorn and the Distilled Spirits Council of the United States (DISCUS) announced a partnership that will increase hiring from within the Black community among leading spirits suppliers. According to Pronghorn research, while Black Americans represent...