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Ashley Bray

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USBG National Charity Foundation Bartender Emergency Assistance Program

Weekly Update on USBG National Charity Foundation COVID-19 Relief

The USBG National Charity Foundation (USBGNCF) held its second Instagram Live session to provide updates on its Bartender Emergency Assistance Program (BEAP) COVID-19 Relief Campaign. (See last week's update here.) Pegu Closing USBG National Charity Foundation...
Taffer's Mixologist Rosemary Grapefruit Spritzer

Rosemary Grapefruit Spritzer

Ingredients: 2.5 oz Taffer’s Cosmopolitan Mix 4 oz Champagne 1 tsp honey ½ grapefruit, juiced 2-3 sprigs fresh rosemary Directions: In a glass, stir your honey, Taffer’s mix, and grapefruit juice until mixed. Top with chilled champagne and serve with grapefruit...
London Dry Bianco Negroni Luxardo

Luxardo Introduces London Dry Gin to U.S. Market

Known most widely for its proprietary marasca cherry products, including Luxardo Maraschino Liqueur and Luxardo Original Maraschino Cherries, multi-generation family-owned premier Italian liqueur producer, Luxardo, now introduces its first clear base spirit to the...
Double Cross Vodka the T-Dot cocktail recipe

The T-Dot

Ingredients: 2 oz. Double Cross Vodka .75 oz. Grapefruit Juice .5 oz. Lemon Juice .5 oz. Maple Syrup 2 dashes Lavender Bitters Directions: 1. Combine all ingredients and shake with ice. Strain into a coupe glass. Garnish with lavender. Recipe courtesy of...
restaurant review restaurant guest sentiment covid-19

Restaurant Guest Sentiment Takes a Hit Due to Coronavirus

After two months of relatively strong sales, primarily due to an unseasonably warm winter, the industry hit a wall mid-March as a consequence of the COVID-19 pandemic. Social isolation and then shelter-in-place rulings became...
Bacardi Old Cuban cocktail recipe

Old Cuban

Ingredients: 1½ parts BACARDÍ Reserva Ocho Rum 4 mint leaves ⅔ part sugar syrup ½ part lime juice 2 dashes of bitters 2 parts Prosecco Directions: Shake all ingredients (except sparkling). Double strain and top with Prosecco. Garnish with a mint leaf...
bar staff employee culture COVID-19

9 Ways to Show Employees You Care

As the pandemic churns on, even as your employees may becoming acclimated with Zoom meetings or working in masks, their anxiety hasn't gone away. If anything, it's just gone underground. That's why Deb Boelkes,...
Bombay Sapphire Ryan Wainwright COVID-19 creativity

How Bartenders Can Stay Creative & Connected During COVID-19

Bombay Sapphire recently celebrated World Creativity Day on April 21 with a Creativity Text Message Hotline. By texting in during a four-hour window, participants could chat with Creative Director and Entrepreneur Jessica Walsh and...
Instagram marketing COVID-19

5 Ways to Maximize Instagram During the Coronavirus

With bar/restaurant foot traffic virtually non-existent, it’s critical that restaurants stay connected with their customers through the Coronavirus via social media. Since everyone is stuck at home browsing their phones, now is the perfect...
Ultimate Bars Ultimate Shield and Ultimate Guard

Ultimate Bars Fights COVID-19 Head On With Ultimate Shield and Ultimate Guard

Ultimate Bars (UB), innovator and developers of the first aircraft aluminum portable bars, is proud to announce our initiative to fight COVID-19 as a focus during these uncertain times. No industry has been hit...