Beam Suntory Archives - Bar Business

News

Courvoisier Launches New Blend, Courvoisier Mizunara

Maison Courvoisier, the Most Awarded Cognac House*, introduces Courvoisier® Mizunara to the world, a truly revelatory blend to its range of expertly crafted and...

News

Introducing Hardin’s Creek from the James B. Beam Distilling Co.

The James B. Beam Distilling Company (JBBDCo) celebrates the launch of Hardin’s Creek™, a new brand that will chart the ongoing story of the...

News

Freddie Noe Announced as Master Distiller of the Fred B. Noe...

Yesterday, the James B. Beam Distilling Company (JBBDCo) celebrated more than two centuries of bourbon legacy by setting sights on the future with a...

News

Latest Release from Basil Hayden – Subtle Smoke

Basil Hayden challenges the notion that smoky spirits are harsh with its newest ultra-premium bourbon and limited time offering, Basil Hayden® Subtle Smoke. Artfully...

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Hornitos Tequila Seltzer Expands Tequila Seltzer Line With Pineapple Flavor

Hornitos® Tequila, a leading premium tequila brand founded on the belief that nothing great ever happens without taking a chance, has announced that it is...

News

DISCUS Establishes Diversity, Equity, and Inclusion Committee

The Distilled Spirits Council of the United States (DISCUS) announced that it has formed a Diversity, Equity, and Inclusion (DEI) Committee chaired by Dr....

News

Introducing 6ourbon 7ime™ Bartender Playlists

The Tales of the Cocktail Foundation showcases a whole new way to relax after a shift. It’s that time, be it at dusk or dawn,...

Basil Hayden’s Annual 10 Year Bourbon Returns

Basil Hayden's®, one of the fastest growing super-premium bourbons on the market, is once again sharing with its fans Basil Hayden's® 10 Year Bourbon...

Beam Distiller Freddie Noe Releases Fourth Chapter Of Little Book® Whiskey...

Freddie Noe, eighth generation Beam distiller and creator of Little Book® Whiskey, is proud to announce the fourth installment in his annual, limited-release series...

DeKuyper Introduces Classic Ol’ Fashion Liqueur

DeKuyper, the market leader in cordial and cocktail liqueurs, officially announces the launch of DeKuyper® Classic Ol’ Fashion. The brand’s newest liqueur provides a nearly...