As tequila sales continue to outpace all other traditional spirit categories*, Spirit of Gallo has announced a strategic investment in the Tequila Komos brand, the highest-rated tequila portfolio, assuming U.S. distribution rights effective immediately.
conceptualized and founded by former Master Sommelier and industry visionary Richard Betts and entrepreneur Joe Marchese, Komos is a luxury spirit born from the vision to honor all of life’s moments and designed to redefine the category through innovation and inclusivity by expanding the reach of Ultra-Luxury Tequila to more occasions and more people.
Globally inspired, Komos combines the highest artistry in tequila-making with inspiration from Betts’ wine-making background; crafting a tequila where the occasion informs the production. This commitment to delivering a high quality, robust flavor experience from an Ultra-Luxury Tequila has earned the Komos trilogy some of the highest accolades, including the first and only 100-point score for tequila from The Tasting Panel magazine for Tequila Komos Extra Añejo***. With prestigious placement on top shelves internationally, the handmade ceramic Komos bottle recalls Mediterranean traditions in a sleek and premium expression that are designed to be easily upcycled.
“In 2021, the Tequila category grew +17% with 81% of the growth coming from the Premium+ category**. Bolstering our portfolio with Komos unlocks significant potential for our partners in this flourishing market,” said Britt West, Sr. Vice President and General Manager for Spirit of Gallo. “Through refined artistry, innovation and commitment to quality, Komos is best-in-class in its category, allowing Spirit of Gallo to build on the momentum of consumer demand and propel the brand, along with the Ultra-Luxury Tequila segment, into uncharted territory across the globe,” he adds.
“We are deeply honored to have the opportunity to work with the legendary Gallo family who have been remarkable brand builders over the last century,” expressed Richard Betts, Co-Founder and CEO of Tequila Komos. “We look forward to Komos leading the Ultra-Luxury Tequila category with the Spirit of Gallo and sharing refined revelry not just in North America, but around the world.”
The Tequila Komos portfolio is comprised of Añejo Cristalino, Reposado Rosa, and Extra Añejo.
Terms of the agreement were not disclosed.
