Basbas Liqueur Makes Its North American Debut

Holy Seed Beverage Group, a sustainability-focused spirits company, has announced the expansion of Basbas into the U.S. market. The hierbas liqueur is now available at select restaurants and bars in New York City, Los Angeles and Miami, with plans to share its spirited tradition across North America.Basbas liqueur

“I fell in love with the history and traditions of the Balearic Islands nearly a decade ago and have made it my life’s work to bring them to the world. We’re excited to introduce this Spanish staple to North America.” said Paul Geller, President of the Holy Seed Beverage Group.

Each bottle of the hierbas liqueur is small batch crafted and handmade in Ibiza, and contains more than a dozen locally farmed and foraged herbs from the Balearic Islands, taking nearly a year to produce. The luxurious liqueur has already won 14 awards for its super drinkable soul-warming taste profile and versatility.

Hierbas was first distilled in the 15th century by monks living in northeastern Spain. The monks fermented wild anise, and other medicinal herbs like rosemary, juniper, chamomile, and sage into the alcohol. The sound “basbas” was an invocation and prayer used by the monks, and Basbas is uncompromising in upholding the tradition, using the original ritualistic recipe that has been passed — unaltered — through the family over the past 400 years ago.

Basbas is not only committed to sharing their family-owned traditional recipe and ritual across the world, but is also committed to embracing the same values as the many generations before it. As a member of 1% for the Planet, Basbas donates 1% of all gross operating revenue directly to environmental causes. Additionally, $1 from every bottle sold is used to help fund the iBi Foundation and support their efforts to remove plastics from the Balearic Islands’ waters and protect beaches.

Basbas also brings an impact mindset into all facets of production – from how ingredients are foraged to ensuring proper wages for the Basbas producers within the region.

“Basbas is a family recipe that has remained the same for generations. In our generation, we’re committed to this traditional recipe and to building our own modern traditions that positively impact our island and our planet,” shared Geller.

As Basbas makes its way across the U.S. the hierbas is disrupting the liquor industry and has already claimed its position as the most awarded hierbas liqueur in the world. Basbas is currently available at select on premise locations in Miami, New York, and Los Angeles and is available nationwide online through the Basbas website.

Basbas is distributed in Florida, New York, New Jersey and California by Park Street Imports.