ABSOLUT Introduces Chicago-Inspired Flavor in a Crowdsource Designed Bottle
The world’s most iconic vodka officially unveils the latest limited-edition, city-inspired flavor to the ABSOLUT® VODKA portfolio, ABSOLUT® CHICAGO.
Just like the city of its namesake, ABSOLUT® CHICAGO is a true modern classic. Fused with olive and rosemary flavor, ABSOLUT® CHICAGO is perfect for many of the city’s favorite cocktails, including martinis, bloody marys and lemonade simple serve. ABSOLUT® Chicago is packaged in a specially-designed bottle, whose design was crowdsourced through a partnership with the Chicago-based design community, Threadless.
Over 170 designs were submitted and over 156,000 votes cast for the unique canvas on the limited-edition bottle. Ross Bruggink, 26, describes his winning design as a “stylized cityscape incorporating architectural and iconic elements of Chicago.”
“ABSOLUT® CHICAGO is a product of creativity and collaboration,” said Maxime Kouchnir, Vice President, Vodkas, Pernod Ricard USA. “By putting the bottle design in the hands of artists, ABSOLUT® CHICAGO inspired hundreds of people to express their creativity through an unexpected canvas.”
ABSOLUT® CHICAGO is the seventh flavor in the US brand’s city-inspired flavor portfolio, which launched in 2007 with the introduction of ABSOLUT® NEW ORLEANS, a flavor reminiscent of the Big Easy. Each year since, ABSOLUT has introduced the following US limited-edition flavors – ABSOLUT® LOS ANGELES in 2008, ABSOLUT® BOSTON in 2009, ABSOLUT® BROOKLYN in 2010, and ABSOLUT® SF in 2011 and ABSOLUT® MIAMI in 2012.
ABSOLUT® CHICAGO is now available in 750ml bottles with a suggested retail price of $19.99. For more information about this new modern classic, visit www.absolut.com/chicago.
