Ultimate Beverage Challenge Announces Dates for 2012

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Moving successfully into its third year, Ultimate Beverage Challenge LLC, the company that has set the platinum standard for modern beverage competitions, is happy to announce the 2012 dates for its trio of beverage challenges.

Ultimate Spirits Challenge: March 5-9, 2012

• Spirits are judged on their own merits against their peers. Top scoring brands are named in myriad categories such as Best Gin, Best Vodka, Best Rum, etc.

• Entry forms available November 29, 2011; entry deadline is February 17, 2012

Ultimate Wine Challenge: April 23-27, 2012

• Wines are judged on their own merits against their peers. A top wine will be named for each varietal such as Best Pinot Noir, Best Riesling, Best Champagne, etc.

• Entry forms available December 13, 2011; entry deadline is April 6, 2012

Ultimate Cocktail Challenge: June 4-8, 2012

• Classic Cocktail Challenge—Spirits, fortified and sparkling wines are evaluated in classic cocktail recipes to determine which brand performs best in each cocktail within its own category—i.e., Best Gin in a Gin Martini, Best Tequila in Margarita, etc.

• Signature Cocktail Challenge—Spirits, fortified, still and sparkling wines are evaluated in proprietary cocktail recipes that are supplied by brands.

• Entry forms available January 3, 2012; entry deadline is May 18, 2012

All three challenges will be held at Astor Center in New York City, a state-of-the-art tasting facility with all products evaluated under the most ideal conditions.