Two Iconic British Luxury Brands Unite on a Global Partnership

Aston Martin Partners with Bowmore® Single Malt Scotch WhiskyAston Martin Lagonda has announced Bowmore® Islay Single Malt Scotch Whisky will become its exclusive spirits partner. The exciting partnership will bring the two iconic British luxury brands together to create an exclusive series of outstanding products and experiences.

Working with the world-class Aston Martin Design team, Bowmore, the oldest licensed distillery on Scotland’s isle of Islay and home to the world’s oldest maturation warehouse, will create exclusive limited-edition bottlings that reflect both brand’s commitment to heritage, cutting edge-design and manufacturing techniques. These rare Scotch whisky releases will appeal to both existing and new fans of both brands, lovers of beautifully crafted products and exceptional whiskies. Exclusive and inspiring events and experiences across the globe will help bring the partnership to life, showcasing a shared appreciation for the most beautiful creations and extraordinary moments and revealing the shared values of both brands.

On the announcement of the global partnership, Albert Baladi, President and CEO of Beam Suntory, owner of the Bowmore brand said, “It is exciting for an extraordinary brand like Bowmore to enter a global partnership with a brand of such high esteem and heritage, leading in its industry for beauty and craft for decades. Aston Martin embodies Bowmore’s commitment to time, with the craft and patience required to make sports cars and single malt Scotch whisky very much intertwined. These shared values will underpin our series of product innovation and experiences with Aston Martin, and we can’t wait to collaborate on what will be a defining and industry leading collaboration for years to come.”

Aston Martin Lagonda President and Group Chief Executive Officer, Andy Palmer added: “This series of limited-edition bottlings are going to be very special collectors’ items for the whisky connoisseur and Aston Martin enthusiast. As brands we have a lot in common. We both focus on indulging our customers with exquisitely-designed, beautifully-crafted products, often producing limited edition specials that celebrate our heritage. Bowmore is a great British brand and, like Aston Martin, its employees are passionate about their work. I can’t wait to sample the fruits of this collaboration between innovative design and crafted product.”

The brands urge consumers never to drink and drive. Drink Smart® messaging will be integrated into all brand activations around the partnership as the dedicated Drink Smart® platform ensures communication with legal-purchase age adults about making informed, responsible choices.