Tales of the Cocktail Toasts a Successful 20-Year Anniversary Conference

Tales of the Cocktail Foundation (TOTCF) is pleased to report the successful completion of the 20-year anniversary cocktail conference, Tales of the Cocktail® (TOTC), which returned in person to New Orleans from July 25-29, 2022. Featuring more than 330 unique events, TOTC welcomed attendees from 47 countries who joined together as a community to advance the beverage industry.

“Being back in New Orleans this year to celebrate the Tales of the Cocktail’s 20-year anniversary further showed the core mission of the conference to educate, support, and advance the global spirits community,” said Tales of the Cocktail Foundation CEO Eileen Wayner. “We were blown away with the outcome of our in-person attendance this year, and saw an increased level of engagement from sponsors, attendees, panelists, and consumers at every level. Thank you to all who attended and contributed to making our 20-year anniversary one so special for the books.”

Offering a variety of panels, keynote speakers, interactive discussions, awards ceremonies, and more, TOTC hosted more than 330 unique programming events, spanning 208 different brands, 65 seminars, and 202 presenters. Select TOTC2022 content is available for streaming on the Tales of the Cocktail YouTube channel and on the Whova App for all attendees to rewatch.

tales of the cocktail
Photo credit: Cory Fontenot

TOTC2022 Facts & Figures: A Quick Reference

  • 330 total programming events

    • 202 presenters

    • 65 seminars

    • 208 brands

  • 99,382 agenda views on Whova

    • 11,949 profile views

    • 3,828 direct messages

    • 2,579 community messages

  • The number of overall attendee overview this year by:

    • Occupation

      • 43% hospitality industry professionals

      • 30% production, importers, sales, and marketing

      • 19% other attendees

      • 8% enthusiasts

    • Tales Attendance

      • 53% newcomers

      • 47% veterans

    • Residence

      • 47 countries represented, an 8.5% YoY increase from the last in-person event

      • 48 states


tales of the cocktail foundation board members
Tales of the Cocktail Foundation Board Members toast to Tales 2022.
Photo Credit: Cory Fontenot

Tales of the Cocktail Foundation is thrilled to announce that the 2023 Seminar Proposal Period will open beginning Monday, September 12 at 10:00am CT through December 1, 2022 at 11:59pm CT. For those who are interested in presenting at the 21st anniversary conference that’s taking place in New Orleans in July 2023, seminar applications can be accessed via the TOTCF website. There, interested participants will find all pertinent information, including seminar types, requirements, and how-to videos — to help craft their strongest submittal.

TOTCF invites all interested speakers to please submit an application during the Seminar Proposal Period and looks forward to reviewing submissions alongside the TOTCF Education Advisory Committee.


TOTC is made possible by so many supporters who deeply care about the cocktail community. The Tales team extends its sincerest gratitude to official 2022 sponsors, Perrier — the Official Water of TOTC; Q Mixers — the Official Mixer of TOTC; and Libbey – the official glassware partner.